Listen to this articleBelow is our recent interview with Raoul Davis, CEO of The Ascendant Group:
Q: Can you tell us something more about the company and your services?
A: The Ascendant Group helps CEOs, retired athletes, and executive leaders domestically increase their visibility in front of their target audience through CEO branding. Recently, Ascendant has offices in Newark and Wilmington, Delaware, Cairo, Egypt, Lebanon, the Netherlands, and Nova Scotia, Canada, and launched its global practice helping CEOs in China, Switzerland, Peru, and the MENA (Middle East and North Africa) region receive guaranteed global visibility. Davis has been invited to CEO and small business forums in Egypt, India, The Caribbean, and at the White House and is considered one of the foremost experts on CEO and ceo branding. Under Davis’ leadership, Ascendant has been named a founding member of the Forbes Agency Council, a leading invitation only group for top PR and advertising executives. Additionally, Ascendant has won awards for design, organizational culture, and public relations work.
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Q: Raoul, let’s start with your background. What were you doing before The Ascendant Group?
A: I was an agent for a speaker’s bureau based out of Los Angeles. Two of the client’s suggested I start my own company and they would be our first two clients. It was terrifying and exciting, and I decided to roll the dice. Fifteen years later it is one of the best decisions I ever made. We expanded our offerings by taking a look at what our clients’ needs were and where the marketplace was. We started out managing public speakers, two years into it we realized it was their popularity or “brand” that determined how much they spoke, so we became a personal branding agency. Then a few years later we took a hard look at the business.
Q: What makes you a world leader in CEO branding?
A: We became the first global business to develop a fully integrated execution model for CEO branding. We develop brand strategy and execute through PR, social media, book deals, design, and strategic positioning. We’ve always been willing to push the envelope and go further. Our offering now includes congressional advisory and a high touch C-level career advisement service.
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Q: What are the company’s plans and goals for the future?
A: The vision of the company is to provide the best services in CEO branding to our clients. We want to position our clients to gain maximum exposure to increase our client’s revenue in a short-time period.
We also want to continually to extend globally servicing the needs of CEOs in every country.
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