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The Baby Sleep Site Helps Babies Sleep And Families Thrive, An Interview With Baby Sleep Consultant, Nicole Johnson

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Below is our recent interview with Nicole Johnson, President at The Baby Sleep Site:

Q: What is The Baby Sleep Site?

A: The Baby Sleep Site® is a website dedicated to helping families solve their sleep problems and help their babies and toddlers sleep better. The company has information products and baby sleep consultant services to help moms and dads one-on-one. With over 300 blog posts, multiple e-Books, Personalized Sleep Plans(R), and a premium VIP membership, there is something for every family.

Q: Can you give us more insights into your services?

A: We are passionate about helping babies and toddlers sleep better but recognize there isn’t a one-size-fits-all approach that works for every family or for every baby (even twins!). Your baby’s temperament and personality need to be considered when you develop a plan to solve their sleep problems. That’s why we have services to work one-on-one with families. When we create a Personalized Sleep Plan® for a baby, we make over 50 decisions and develop a step-by-step approach for each individual family. Not only that, but 13 years as a sleep consultant has shown me that every baby is different so we might need to adjust the strategy once we see how a particular child responds to the changes we’re making. That’s why we are with our families every step of the way, answering questions, troubleshooting, offering alternatives, supporting them through the process, and encouraging them when times get tough. Just like you might need guidance and accountability from a personal trainer when you’re on your weight-loss journey, you might need help during your sleep coaching journey and that’s where we come in.

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Q: At What Age Do Most Families Come to You?

A: A popular age for families to come to us is during or after the 4 Month Sleep Regression when a baby starts waking up more at night and taking short naps. But, we work with families with newborns, toddlers, and up to 5+ years old. Every age has unique challenges as a child is constantly growing and changing.

Q: What can we expect from The Baby Sleep Site in next 6 months? What are your plans?

A: In the next 6 months, you can expect us to award our first “Dreaming of the Future” $1,500 scholarship, write more great content, and help hundreds of families with our Personalized Sleep Plans and other products and services. We get almost 10 million visitors to the website each year and love helping families thrive!

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Q: What is the best thing about The Baby Sleep Site that people might not know about?

A: The best thing about The Baby Sleep Site is that we don’t just tell you to let your baby cry. We have a holistic approach to baby sleep. Not everything can be fixed with sleep training and it’s important to look at many factors that might influence sleep such as the environment, room temperature, feeding schedule, and more. In addition, we promote gentler sleep coaching approaches and try to match a sleep coaching method with a baby’s temperament and personality as well as the parenting philosophy of both parents. We don’t have just one strategy for every child but rather personalize the experience for each family.

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