Listen to this articleBelow is our recent interview with Cooper Zajac, from Blanksoles:
Q: Could you provide our readers with a brief introduction to your company?
A: Founded in December 2021, Blanksoles is the first decentralized sneaker company that allows anyone to design and wear their own pair of custom premiere quality sneakers. Our long term goal is focused on the mass adoption of crypto, i.e., being the on ramp for the next 100M to enter the market through the intersection of sneakers/sports/fashion. Blanksoles augments traditional retail and DTC marketing, by leveraging the power of web3 to connect artists, athletes, web2 brands, and other metaverse projects to consumers with sneakers being the primary platform.
Q: Any highlights on your recent announcement?
A: The Metta Designsoles is our first designsoles NFT drop. Minting a Metta Designsoles, not only unlocks a pair of physical corresponding sneakers but so much more. Below is a full list of exclusive opportunities token holders unlock!
- Special access to in-real-life basketball games with influencers and professionals;
- Entry into blanksoles in-real-life events such as cocktail events, poker nights, and parties around major sports games;
- Certain community members will receive special perks (selected at random) such as playing basketball with Metta, getting a meal and going to a Kings game with Metta, and more;
- Participation in airdrop raffles for Metta Panda profile picture (PFP) NFTs and other NFTs down the road!
Minting starts March 14th and closes March 20th!
Q: Can you give us more insights into your offering?
A: We offer digital and physical utility for folks centered around the sneaker culture. Digitally, we will have metaverse ready sneakers and upcoming AR capable sneakers. Physically, we plan IRL events such as poker night, cocktail events, backstage at major NBA games, etc. We will also have drop specific utility such as playing basketball with Metta or Zoom with Metta as part of the upcoming Metta Designsoles drop.
Over time, we will evolve the platform so that anyone (NFT community, metaverse, crypto individual, musician, athlete) can come on our platform, download / design our molds, and then showcase the shoe in a gallery leaderboard. Members of the community will be able to vote on their top shoes and we will take monthly snapshots and then produce / sell that shoe. The creator will also get a cut of profits into perpetuity.
Q: What can we expect from your company in next 6 months? What are your plans?
A: Over the next few months, we will do 5-10 drops with different athletes, musicians, metaverses, and NFT projects.
Then we will create this leaderboard tracking product where anyone can design and list a shoe on our leaderboard. We will issue tokens where members of the community can vote for their favorite shoe designs, and more engaged members will have more tokens and more votes.
We will also plan several large IRL events over the next few months in locations to be determined!
Q: What is the best thing about your company that people might not know about?
A: Our whole brand mantra is to be the antithesis of Nike and Adidas, both wonderful but fully centralized institutions. We will market ourselves as radicals relative to them, based on the premise that we are offering unique opportunities to highly influential individiuals and communities to make their own web3 shoe brand. Nike wouldn’t ever make shoes with a metaverse but we certainly will.
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