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Bitium Aims To Lead The Next Generation Of Identity And Access Management

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Bitium is a cloud-based identity platform that gives organizations the ability to manage access to all of their web-based applications. The company raised $6 million last year and aims to create a sustainable, long-term business that customers trust. Below is our interview with Kat Eller Murray from Bitium:


Q: Kat, tell us something more about Bitium and your services?

A: Founded in 2012, Bitium is a cloud-based identity platform that includes single sign-on, credential management, and analytics for midmarket and enterprise companies.

Q: What are main benefits of using Bitium? How is it different than existing services?

A: We give organizations the ability to manage access to all of their web-based applications — including Google Apps and Office 365, as well as social networks and CRM, collaboration and marketing tools — in one place without hindering employee adoption of these applications. Organizations use Bitium for an easy-to-use solution that delivers increased flexibility and security.

The number and complexity of identities is increasing, yet many single sign-on providers are only offering basic capabilities for the most used apps. Why? Because the industry today is focused on the lowest common denominator features and solutions, thus looking at the short-term, not the long-term opportunities available to both their business and their customers’ businesses. That may work for some companies but many businesses in this increasingly cloud-forward world need more flexibility.

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Most identity vendors alleviate the commonly felt issues, such as password proliferation and Shadow IT, by handling single sign-on federations, network monitoring or personal password management. But businesses are still left with issues like integrating with the long tail of cloud apps they use and their own internal apps. This is where Bitium steps in to offer a flexible, secure and easy to use solution for administrators and end users alike. We provide a 3-click process to add new apps to help reduce the likelihood of Shadow IT in the workplace. Furthermore, we have more than 7,500 cloud applications in our cloud directory and continue to add new mainstream as well as internal and custom apps to the directory on a weekly basis.

Basic identity management in its current state is a commodity. But there are aspects of identity management that have not been addressed by current solutions, and that’s where we are focused.

Q: What were the main challenges you faced in developing the company?

A: CEO Scott Kriz and CTO Erik Gustavson created Bitium after working together at other companies and testing existing identity and access management solutions. These first-generation solutions just didn’t cut it for what their teams needed in order to be productive in their daily work activities. So they decided to build their own solution. But it wasn’t just about building something for their immediate needs, it was about building for what will come next and being flexible in their approach, thinking about how companies will work 5-10 years from now.

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Q: You’ve recently announced a $6 million Venture funding; what are your plans?

A: Bitium is leading the next generation of identity and access management, where we will continue to innovate. We are focused on building our business — from product to funding — conservatively with the intention of creating a sustainable, long-term business that customers trust and grow with.

Q: Where do you want to be in next 2 years?

A: Bitium’s fundamental belief that cloud apps will form the platform for many future companies’ success gels with these companies’ commitment to fast growth and innovation. We developed Bitium to be flexible and easy to use, but also naturally secure.

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Bitium’s opportunity does not end there. The cloud-forward companies of today fully intend to be the market leaders of tomorrow and they want to know where the market is headed. We are working on the solutions to meet their needs now and in the future.

Last Updated on April 14, 2017

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