rolex
SSupported by cloud hosting provider DigitalOcean – Try DigitalOcean now and receive a $200 when you create a new account!

Top Business Tools For Your Brick-And-Mortar Store In 2020

Listen to this article

Over the past decade, technology has changed the face of business and the expectations of its consumers. These days people can get just about anything they want, delivered to their front door with just a click of a few buttons. As such, it has caused brick-and-mortar retailers to have to rethink their marketing strategies and in-store customer experiences to continue drawing in new business. Though there are many facets to this, the adoption of modern technologies such as these to be described below have helped immensely.

Mobile Applications
Retailers have come to realize the importance of mobile technologies when it comes to capturing the attention of their target audiences. As such, they have started developing mobile apps that consumers can download to get information on their products and services, personalized advice, promotions, and other special offers no matter where they are.

Point of Sale Systems
Point of sale hardware and software has streamlined various aspects of running an efficient retail business. Not only do these tools for businesses provide a more expeditious checkout process and provide various methods of payment to customers, but it tracks and manages inventory, customer profiles, and loyalty programs all on one platform making it easier for retailers to provide customized services that their clients love.

Self Checkout
If you were to ask a few people what the most inconvenient part of going to the store, chances are the long lines are at the top of the list. Essentially, if they have to go to a retail location, the hope is to get in, get what they came for, and get out. Though having a full staff is part of keeping lines to a minimum, some retailers have incorporated technology in the form of self-checkout options. Customers can walk up to any available checkout station and scan items, make a payment, and leave as opposed to having to wait in a long line.

QR Codes
QR codes are essentially bar codes in the shape of tiny black and white squares. When scanned by mobile devices, it can be linked to a plethora of information from the company website and price to reviews and recommendations. Retailers have started applying these codes to products in their stores for mobile users to gain easy access to information they need and want most without having to wait for a representative to be available to them.

Augmented Reality
Retailers that offer products like furniture, home decor, or appliances, augmented reality comes in handy. It allows customers to see in real-time from their mobile devices how a specific item would look in their homes or office. With a few snapshots consumers can position a couch, television, washer, or dryer in any room in their home to get a more realistic idea of whether or not it’s a good buy. This helps to increase sales while also engaging customers through mobile applications.

Chatbots
Artificial intelligence such as chatbots has become a great resource for retailers. The implementation of these bots on their eCommerce platforms and mobile applications help to enhance the customer experience both in-store and online. Chatbots, for those who don’t know are robots designed to interact with customers. They can answer frequently asked questions, help to process transactions, and much more. It takes away the need to search the entire site for information, fill out forms, make a phone call, send an email, or speak with a customer service representative in stores. Shoppers can gain access to all the information they need for faster shopping experiences.

Voice-Based Shopping
Thanks to home assistants like Alexa and Echo, retailers have the option to allow their customers to order products specifically from their store by speaking a command into the device. Users can create entire shopping lists and get information on the products as well as a price for more convenient shopping experiences in stores.

Technology continues to evolve. Though that does present some challenges for brick-and-mortar retailers, there are plenty of advantages. With the implementation of some of the devices, applications, and software provided above, customers can use technology to help make their shopping experiences faster, more convenient, and personal. Retailers, on the other hand, have the advantage of streamlining processes, saving money, boosting productivity, and increasing sales.

Activate Social Media:
Facebooktwitterredditpinterestlinkedin
,
Mercedes-Benz-EQS