Listen to this articleBelow is our recent interview with Donald McKenzie Jr., the Founder & CEO of U Visibility:
Q: Could you provide our readers with a brief introduction to U Visibility?
A: U Visibility is one of the top ranked web development companies in CT and fully accredited by the Better Business Bureau. We specialize in small business website design and SEO services for local companies. Our cost effective packages are designed to help companies to capture more of their targeted audience, and convert website visitors into new customers and sales.
Although we are located in Connecticut, we have clients in many other states as well. Whether you are a new start up or existing business, our services can benefit you. We want to help your business grow online.
Q: You’ve recently been named a “Top Ranked SEO Services Connecticut Company” by Clutch; could you tell us something more?
A: Not only do we provide search engine optimization services, but we also build and maintain websites. I have been doing SEO for over a decade, and decided to create U Visibility as a way to combine small business website design and internet marketing together to benefit local companies. Our team has had many successes and continuously refine our strategy to get the best results for our clients.
We are really proud to be listed as a top company by Clutch. Their overall process was quite rigorous, and the representative assigned to our profile provided excellent customer service. We have worked really hard to ensure our clients receive the best results, and Clutch has recognized that effort.
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Q: Why is SEO so important for every business?
A: Search engine optimization itself is quite misunderstood by the general public. Many business owners that have contacted us have never heard of SEO. They believed that simply putting up a website on the internet was all that needed to be done. Just to reiterate, SEO is simply an ongoing process to enhance websites so search engines can categorize and rank them more efficiently. Assuming it is being done correctly, over time, the website listings should appear across the search engines for the target keyword phrases related to the client’s business.
We had a small business owner who came to us and complained that his old website could not be found when typing in certain keyword phrases related to his services. He was quite upset because his competitors were frequently on page 1. We audited his website and it was interesting to see that it was over 5 years old, but had a few backlinks and was not properly optimized. He also did not update the website on a consistent bases. After explaining the SEO process and optimizing the site, the client was happy to see positive results. It took about 4-6 months of work, but the most important thing was that he understood why and how SEO benefitted his bottom line.
Q: Can you give us insights into your packages and prices?
A: Our small business website design packages are designed for both new and existing companies. We provide the creation and management of the website tailored to the client’s business, plus ongoing SEO and content marketing so it is noticed by the search engines like Google, Yahoo, and Bing. We have the Sprout package for $495 per month, the Premium package for $795 per month, and you can also customize a plan just for your needs at a different affordable rate. The difference in price is in the growth rate, exposure, and automation.
What makes us stand out from competitors is that we only require a 6 month agreement. We’ve seen that this generates a positive return to our clients virtually all of the time. Other companies will require up to 2 years mandatory. Also, results from SEO and content marketing take time to reflect across the internet.
After the initial 6 month agreement has been fulfilled, clients often times decide to stay with us on a month to month basis or just renew the agreement. They can also decide to have the full website transferred to them directly at a host of their choice. We keep things as simple as possible so clients do not worry about anything.
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Q: What are the company’s plans and goals for the future?
A: As of this moment, we focus on building custom websites and getting them ranked on the front pages across the major search engines. In the future we would love to include more social media marketing and help more startup companies across the world. We are also focused on building more partnerships for better growth. U Visibility is currently on the right track, and we are excited to see operations grow in the future years.
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