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Unify Plays provides an AI-driven platform that automates outbound sales workflows by integrating intent signals, personalized messaging, and sequencing. It allows businesses to efficiently engage prospects at the right time, while ensuring high email deliverability through advanced tools like bounce checks and dedicated IP addresses. Companies using the platform report significant increases in ROI, reply rates, and pipeline growth.
What Makes Unify Plays a Game-Changer for Sales Teams?
Unify Plays offers an all-in-one platform for modern go-to-market strategies, blending AI, automation, and intent signals to streamline outbound sales. It allows sales teams to execute personalized outreach campaigns without losing efficiency. By consolidating multiple sales tools into a single workflow, it simplifies the complexities of prospecting, lead engagement, and pipeline management.
The solution’s ability to integrate real-time data and signals helps teams engage with the right prospects at the optimal time, ensuring more productive conversations. Companies can manage their sales outreach from one place, eliminating the need for constant tool switching. This unified approach boosts efficiency, ultimately driving higher success rates.
The Power of AI: How Unify Plays Personalizes at Scale
Unify Plays employs AI to conduct account research, gather prospect information, and create personalized messaging. AI Agents scour websites, databases, and other sources to collect relevant data, allowing businesses to quickly gain insights into target accounts.
Using AI, Unify Plays tailors communication at scale. Businesses can send hyper-targeted messages to large prospect lists while maintaining a personal tone. The platform’s ability to analyze data in real time allows teams to refine messaging based on buyer behavior, increasing the chances of engagement.
Key features of AI-driven personalization:
- Automated data collection from multiple sources
- Real-time message adaptation based on buyer behavior
- Personalized outreach at scale without manual input
Leveraging Intent Signals to Engage the Right Buyers at the Right Time
Unify Plays taps into both 1st and 3rd-party intent data to identify when prospects show signs of interest. These intent signals alert sales teams to key behaviors, such as when a buyer visits relevant websites or searches for specific product categories.
By acting on these signals, sales teams can engage buyers when they are most likely to be receptive. Unify Plays enables teams to create outreach sequences triggered by these intent signals, ensuring timely follow-ups and relevant messaging.
Intent signals integrated into outbound sales efforts allow:
- Targeting of high-probability leads
- Automated follow-ups based on real-time actions
- Improved focus on ready-to-buy prospects
Building Seamless Workflows: The Secret to Automating Success
Unify Plays streamlines workflow creation by enabling sales teams to design end-to-end processes with minimal setup. Sales professionals can build plays that automate key tasks like prospecting, data enrichment, and sequencing. This eliminates the need for repetitive manual actions, freeing up time for teams to focus on high-value tasks.
Customizable workflows help businesses adapt to different campaign needs, ensuring the right steps are followed based on the sales strategy. The platform also integrates enrichment, allowing contact data to be updated automatically during the sales process, ensuring accurate targeting.
Benefits of automated workflows include:
- Time-saving automation of repetitive tasks
- Integrated data enrichment for accurate lead information
- Fully customizable workflows to fit specific campaign goals
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Unmatched Deliverability: Sending the Right Message Every Time
Deliverability is critical in outbound sales, and Unify Plays addresses this through built-in deliverability management. The platform offers features like automated bounce checks, dedicated IP addresses, and multi-touch sequencing, helping sales teams maintain high email success rates.
Bounce checks ensure that emails are sent only to verified addresses, reducing the number of failed deliveries. The platform’s sequencing capabilities also enable multi-touch follow-ups, ensuring consistent communication with prospects while keeping emails out of spam folders.
Deliverability features include:
- Automated bounce checks to reduce failed email sends
- Multi-touch sequencing for continuous engagement
- Dedicated IP addresses to maintain sender reputation
Unify Plays in Action: Real Success Stories from High-Growth Companies
Several high-growth companies have seen measurable results using Unify Plays. Justworks, for example, achieved a 6.8X ROI within five months by leveraging Unify Plays’ capabilities. OpenPhone saw a 2.5X increase in outbound reply rates, while Abacum experienced $250,000 in pipeline growth just hours after implementation.
These success stories highlight the tangible benefits of the platform, from improved response rates to significant pipeline growth. Businesses that deploy Unify Plays can see immediate impacts on their sales efforts, leading to higher revenue and more predictable growth.
Results from Unify Plays customers:
- Justworks achieved 6.8X ROI in five months
- OpenPhone increased reply rates by 2.5X
- Abacum added $250,000 to the pipeline within hours
Unlocking the Future of Scaled Sales with Unify Plays
Unify Plays enables sales teams to create scalable, AI-powered sales workflows that blend intent data, automation, and personalization. By simplifying complex processes, it allows businesses to drive pipeline growth predictably and efficiently. As companies increasingly rely on data-driven strategies, Unify Plays offers a streamlined, powerful solution that adapts to evolving sales needs, ensuring continued success in competitive markets.
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