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Vestorly is a deep-reaching cognitive content marketing platform leveraging artificial intelligence to curate content from the Web on behalf of marketers.
Below is our recent interview with Justin Wisz, CEO at Vestorly:
Q: Justin, tell us something more about your platform?
A: The platform continually learns about its users and their audience to find and deliver uniquely curated content to social media, onto web pages, or through Vestorly’s own email platform. Vestorly enables individual marketers, whether large institutions or individual sellers, with the ability to personalize content marketing at scale, increase engagement rates by orders of magnitude and reduce marketing overhead.
Q: Can you give us insights into your features?
A: There are two sides to the platform: the content curation engine, and the content distribution features. The content curation engine, the core of our platform, is a really an intelligent search engine that allows any marketer to find and filter real-time streams of content based on different topics for different segments of their audience. The can search by topic, publication, time-frame, keywords, etc. It also learns; the marketer can interact with the engine to make it smarter and something of an emulation of themselves, and it takes into account audience interactions with each piece of content shared. The distribution features include fully built email marketing automation features which allow for AI built emails, or AI assisted emails, sent through the Vestorly platform. It allows you to embed these streams of real-time content onto a webpage, automate social media posts, and use interstitials to prompt audience members to sign up as leads.
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Q: I see you have an API. What made you take that direction, and what applications have you seen evolve from that offering?
A: Great question. The core of Vestorly’s intellectual property is the deep-reaching search engine and its easy to use interface. The distribution features, while comprehensive, are secondary. The need for marketers to curate and deliver timely content is global, so the core of our platform is applicable in other marketing products. The marketing automation landscape has mainly focused on distribution features but left the problem of finding content from the Web to the marketer. This was Vestorly’s opportunity. There are many other platforms that you can use Vestorly to enhance: Hootsuite, Salesforce Marketing Cloud, Constant Contact, etc. So, supporting an API is crucial in supporting our users.
Q: What makes your approach to content marketing unique?
A: Existing marketing automation platforms have focused on distribution features, but have left the challenge of finding content to the marketer. Vestorly is different because it draws on the vast inventory of the Web to provide a unique curation of content based on the marketer and the marketer’s audience. For example, my collection of content will be different than yours, just like your Amazon home page is different than mine, instead of a one-size-fits-all approach. By focusing on a AI-driven content curation engine first, Vestorly is making strides towards emulation of a given marketer and true one-to-one engagement. Vestorly will eventually curate Web content for a given contact, then deliver it via automated email, social media or onto a web page.
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Q: What are your plans for the future?
A: We plan to pursue more integrations not just among with the marketing automation landscape, but with other platforms that have first-party data and aren’t utilizing it for consumer engagement. Vestorly is a data-enabled platform, so feeding it data enables it to reach into the Web and create uniquely curated content for an individual consumer. Platforms like CRMs or DMPs can use an engine like this to further cement their competitive advantage.
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