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Viseven Helps Life Science Companies To Design, And Implement Next-Level Marketing Models At Scale

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Below is our recent interview with Maksym Arslanov, from Viseven:

Q: Could you provide our readers with a brief introduction to your company?

A: Viseven is a global MarTech service provider, combining marketing and technology expertise, with innovation and strategic capabilities, that help life science companies to design, implement and execute next-level marketing operating models at scale, improving the overall brand experience for employees, vendors, and customers

Q: Any highlights on your recent announcement?

A: As many of our clients use Veeva products it is very important for Viseven’s solutions to be integrated with Veeva. But the opportunities you can use highly depend on what partnership status you have. The Digital Factory Accelerator Partner’s (DFAP) status we have obtained recently allows our clients to be the first to get the latest features, updates, and hints of Veeva’s products. Our status also provides customers with the opportunity to fully benefit from the synergy of Viseven’s and Veeva’s systems.

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Q: Can you give us more insights into your offering?

A: As the modern world is being digitalized at a very high speed, Viseven helps pharmaceutical companies in implementing digital transformation uniting people, processes & tools to eliminate the gap between strategic and operational. No matter what stage of digital maturity they are at. For instance, our client needs to align content strategy, operations, and execution. We will assist in choosing the best way of reaching their target audience and tracking their efficiency.

We also help pharma to move from a multichannel to an omnichannel strategy. Due to numerous regulations and restrictions, life science companies often publish content in different channels but do not analyze the results and decide which of them is good for a certain persona. Viseven connects all of these channels into one ecosystem and in this way increases the engagement of healthcare professionals.

Long time to market due to complex medical and legal review (MLR) procedure? Not a problem! Our automation tool significantly reduces the time for MLR. Here is also one of the key benefits our clients receive. If they always create content from scratch, they have to invest more time and effort into that: find contractors, coordinate their work, go through MLR again and again. What we offer is applying a modular approach because creating content from modules is much easier. Moreover, our clients do not need to approve each piece. If they have modules that have passed MLR before all they have to do is to approve some new elements. And it saves time.

The modular approach also makes content localization much simpler. You can re-use the assets created at the global level and make a minor adaptation in the content experience platform called e-Wizard. It provides a framework that draws digital assets together into structured, semantically rich, and modular smart content. It all stresses streamlined content authoring and publishing workflows, emphasizing omnichannel content delivery, integrations driven by APIs, scalability, and quick deployment through low-code functionality. In connection with Viseven’s expertise, this helps pharmaceutical companies personalize their messages and reach the right persons.

Q: What can we expect from your company in the next 6 months? What are your plans?

A: We will offer new solutions for making pharma digital communication more effective. We have some good news for those who want to have more impact on the Chinese market. Using e-Wizard our clients will be able to create and adapt their content for the most popular messenger in China – WeChat.

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Q: What is the best thing about your company that people might not know about?

A: The best thing about our company is that improving communication between pharmaceutical experts, physicians, and patients helps to save lives and deliver the information about scientific response to health issues in time.

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