Listen to this articleWebcollage is one of the leading cloud-based content management platforms for the publishing of rich product information and syndication across retail sites globally. Content Publisher empowers clients by giving them control over product messaging, helping them to present products in the best light, influence consumers and drive online sales. Below is our interview with John Federman, CEO at Webcollage:
Q: How would you describe Webcollage in your own words?
A: Webcollage is a true SaaS (Software as a Service) content management platform that empowers brands to manage rich product information and publish it in real time to retailer websites worldwide.
Simply put, we are the market leader, innovator and category creator. Integrating rich content — videos, comparison charts, interactive product tours and more — into retail sites is all we do. At a time when ecommerce has transformed the way people shop, we remain the only solution that offers automated real-time publishing globally, an expansive set of tools for assembling product information, responsive display across the channel and end-to-end shopper analytics to further optimize conversions.
The result is a win-win: Manufacturers maintain brand integrity and consistency across all websites and devices, retailers sell more product both online and in-store. Shoppers see better content and have deeper, more engaging buying experiences.
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Q: Could you explain the function and advantages of the Webcollage platform?
A: The Webcollage platform opens a pipeline into the ecommerce channel. Content Publisher is the key interface on our platform — used by more than 1,000 manufacturers, large and small, to automate syndication of rich product information to their retailer channels. In essence, a single product appears on all retail sites, but each site will feature the same quality images, videos, interactive tours, comparison charts, bullet point specifications, selling copy and other compelling content.
Before this solution, a manufacturer had no control over their product stories across these channels. Each retailer had a different system, making syndication chaotic and time-consuming. With Content Publisher it’s automated and streamlined: Upload once and publish everywhere. Our manufacturers rave that Content Publisher plays a major role in ensuring consumers are getting accurate, helpful engaging information.
In a nutshell, Content Publisher empowers clients by giving them control over product messaging, helping them to present products in the best light, influence consumers and drive online sales.
But it’s more than empowerment — it’s peace of mind. Our end users are not IT people. They are channel marketers and brand-builders. Content Publisher templates are flexible, scalable and intuitive — technology that makes it easy for them to do their job well. This solution allows them to become true stewards of their brand while saving precious time. We help make them heroes in their company.
Q: Is there anything that sets Webcollage apart from competition?
A: It all comes down to technology and automation. Our SaaS platform is unique and our coverage, both domestically and internationally is unparalleled. Simply put, we deliver the best, most intuitive, scalable, truly global solution. Nobody else can claim that.
When the market was in its infancy, some very talented people came together to tackle a problem, and what they created was nothing short of visionary. They had the foresight to sense where the trends would lead the marketplace, and a deep understanding of what this meant long-term. Many of these people are still with Webcollage today: Executives, marketers, product managers and engineers who work tirelessly to help our customers win.
Not only have we been doing it longer than anyone, we are trusted to deliver the most optimized solutions. The proof is in the numbers. We have done extensive testing on the content we syndicate in the channel. In every instance, enhanced content from the manufacturer positively impacts sales, in most cases by 12-36%.
Most importantly, part of our responsibility in being a trusted leader is to fulfill the ethical requirements of honesty and transparency — and we deliver on that promise. It’s one of the reasons that market leaders partner with us.
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Q: What are your plans?
A: Our plans are pretty simple and consistent with how we’ve viewed our marketplace since we launched in 1999. Today’s storefront is online, no matter where the transaction occurs. Consumers expect instant access to detailed, consistent, compelling information, anywhere, anytime, from any device. This means that now, more than ever, they need to be armed with enhanced information to research, compare and match the right products to their needs.
The challenge of delivering the infrastructure to seamlessly publish deep, engaging content that drives sales conversions is more essential today than ever before. Our strong growth is proof that we continue to meet this challenge. This Q1, we reported a 67% bookings growth rate year-over-year, making it the most successful quarter in Webcollage history. What’s remarkable about this solid growth rate is that we’re a 17-year-old, profitable company, not a start-up.
With an expanded team, and an accelerated and innovative product roadmap, we are excited about what lies ahead.
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Q: How would you convince the reader to start using Webcollage?
A: The reality is that online product research continues to surge, making it the storefront of today: Fully, two-thirds of all in-store purchases are the result of online research, and 64 cents of every dollar spent is influenced by digital, including mobile. Putting rich content and powerful decision making tools in the hands of shoppers benefit brands and retailers by driving engagement and conversions.
With ecommerce poised for explosive growth — sales are projected to double to $3.5 trillion by 2019 — there’s no better time to experience the benefits of our platform.
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