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With Respond Fast, Now Consumers Can Easily Respond to Advertising Offers Using Their Amazon Alexa Or Google Assistant Smart Speakers!

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Below is our recent interview with Mike Gunderson, the Founder & CEO of Respond Fast:

Q: Could you provide our readers with a brief introduction to Respond Fast?

A: Sure Milan, Respond Fast is a Voice Activated Call To Action (VACTA) that makes it easier than ever for consumers to use their smart speakers like Amazon Alexa and Google Assistant to respond to offline advertising offers, such as radio, TV, outdoor, direct mail, packaging, print media, and more.

In addition, advertisers can get 100% attribution to their campaign’s offer, creative, audience, and marketing channel. They will always know exactly how each marketing campaign performs. This is a game changer for marketers and a convenient and exciting way for consumers to respond to offers

Q: Mike, how did you get the idea for Respond Fast? Why now?

A: Great question. I’m President of Gunderson Direct, a direct mail marketing agency in the San Francisco Bay Area and we’re always looking to bring innovative ideas to our clients. I have been an early adopter of voice and wanted to integrate a call to action into a print campaign.

I searched the web to see if there were any easy plug and play solutions and came up empty. I thought to myself, “I should just build it!” I assembled a team of developers and we got to work

We had a beta version of an Amazon Skill within three months and rolled the product out officially to both Amazon Alexa, Google Assistant, and Microsoft Cortana a month ago! So far traction and adoption has been positive!

Milan, you asked, “Why now?” with the adoption of Apple’s Siri, Amazon Alexa, and Google Assistant voice is one of the fastest growing consumer technologies since the smart phone, we’re right on the cusp of mass adoption. Respond Fast is primed for success by allowing marketers to easily bolt on a Voice Activated Call to Action (VACTA) to any new or existing campaigns they have in market. You can have a custom VACTA for your campaign up and running in less than 5 minutes with our platform all for less than $80 per month per campaign.

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Q: How Respond Fast works?

A: It’s super simple.

First, a unique phrase or code is printed, displayed or announced on your advertising. To respond, the prospect simply tells their smart speaker to “Launch Respond Fast.” This phrase automatically launches and enables the skill on a smart speaker.

Second, the prospect speaks their unique phrase or code. This identifies the specific campaign the advertiser is promoting.

Voila, after the short conversation with their smart speaker, the prospect’s information is captured and the offer, order, or information is then fulfilled via speech, shipping, or text message.

Q: Can you tell us something more about the technology behind Respond Fast?

A: Respond Fast is powered by a high availability, auto-scaling microservice cloud architecture built entirely on Amazon AWS. Leveraging proprietary AI and Natural Language Understanding techniques, the platform is part of Amazon’s Partner Network (APN) as an Advanced Technology Partner. This cloud solution is built for turn-key creation and features a cross-platform processing engine for Amazon Alexa, Google Assistant, Microsoft Cortana, and soon, Samsung’s Bixby.

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Q: What are the company’s plans and goals for the future?

A: World domination… Just kidding. My main goal is to be on par or take over the Web as the default CTA when a consumer responds to an offer. Right now, the largest call to action channels are Web (URL), Call (phone), Text (SMS), or a visit to a brick and mortar (in-person). I want voice to be the obvious way for consumers to respond to offers.

I am striving for an easy and seamless interaction for the consumer. Voice is the most frictionless way to get information from offline media such as radio, TV, print, packaging, and direct mail to a consumer. If a customer wants to learn more about what you’re offering they simply ask! It can’t be any easier than that.

If your readers would like to learn more about Respond Fast and create their first campaign for FREE – they can just say to their smart speaker: “Launch Respond Fast” and use the keyword “Trial.”

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