Listen to this articleBelow is our recent interview with Marina Worre, the Founder & CEO of Worre Studios:
Q: Could you provide our readers with a brief introduction to Worre Studios?
A: Based in Las Vegas, but with the ability to reach global audiences, Worre Studios is a state-of-the-art 25,000 square foot stage-in-the-round interactive studio, surrounded by a 360-degree 1.9mm 4k LED screen system. Truly unique in experience, the set up allows for virtual and hybrid events to take place boasting real-time interaction with up to 250,000 attendees, including translation rooms for translating real-time in multiple languages without losing the experience of the event. It’s pretty incredible and I’m really proud of it!
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Q: You’ve recently announced the launch of groundbreaking Interactive Facility for Hybrid Events; can you tell us something more?
A: My company puts on huge in-person events every year in person, so when the pandemic hit, we needed to find a way to still reach our audiences. At first we tried to live stream and it was fine, except that you are just pushing and pushing content. You get no real feedback from the audience and you lose that connection. That’s when I started thinking of what is now Worre Studios. When my idea came to life and they were able to build the studio in under three months, it was like a dream come true. We were able to host nearly 40,000 attendees for three days, in 140 countries, while translating real-time in nine languages! And the best part was the interaction – the presenters could actually see attendees, see reactions, call them up and unmute them to speak to them. It was incredible and we had such amazing feedback from people who normally wouldn’t be able to join us that we realized, this wasn’t a temporary solution, but a path to the future landscape of events. The studio can actually host up to 250,000 attendees which is mind-blowing.
Q: Can you give us more insights into your services?
A: Worre Studios is pretty limitless when it comes to ideas. Since the entire process is customized, our team will work with our clients to develop everything from their dashboards, help set up their online merchandise room, translation rooms – everything they need to have a successful virtual event. I also built half of the studio to be able to be pushed back and allow for seating or different configurations to accommodate hybrid events.
Q: Who is your ideal client and why?
A: The ideal client is someone that can have a creative vision when planning their event in order to take advantage of all of the technical offerings and really give their fans or audience members a full-blown experience from the second they receive an invitation or ticket and right on through the day of show content. Since there are so many ways to utilize the studio, it just takes that initial vision and then the flood gates open. We have talked to clients that want to use it for anything from a product launch or special presentation, to a live ticketed concert and VIP experience.
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Q: What can we expect from Worre Studios in next 6 months? What are your plans?
A: The next six months are going to fly by for us! Our days are filled with taking potential clients on tours and talking to them about how they want to use the studio. We have events booked beginning next month and expect that within six months, Worre Studios will be well on its way to becoming the top location for large-scale virtual events and gatherings.
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