Listen to this articleRapidly growing Silicon Valley based firm Focus Product Design works with organizations ranging from startups through Fortune 500 companies to successfully develop game changing products for the market. Focus Product Design is a product design firm that empowers entrepreneurs and businesses by turning ideas into market-ready products. Below is our interview with Adam Tavin, CEO of Focus Product Design:
Q: Tell us more about Focus Product Design?
A: Focus Product Design is a full product design solution provider in the heart of Silicon Valley. Launched in 2004, Focus Product Design works with firms ranging from startups to Fortune 500s. We empower entrepreneurs and established businesses by turning ideas into market-ready products, providing a phase-gated process for our clients to effectively navigate the development timeline.
Our nimble team of industrial designers, mechanical, electrical, software and firmware engineers, 3D printing specialists, and marketing professionals all collaborate on the end to end development of client’s products. We have the capability and man power to develop any product idea since each of our comprehensive services are performed in-house.
Related: BoostOptix Moves Sales Productivity To The Next Level
Q: What services does Focus Product Design offer?
A: Focus Product Design follows a phase gated process that collectively includes over 20 individual services. Each of our services are performed in-house and are outlined in the four phases that follow:
Concept Design – We kick off the design phase by engaging in cross-functional brainstorms to ensure your idea will solve consumer problems, fulfill a market demand and uncover innovation. Services include: New Product Innovation Research, Patent Research & Analysis, Concept Generation, Electronics Research, Market Research, Product Planning Roadmap, Concept Validation Research, Provisional Patent Filing and Investor Pitch Deck.
Engineering – Solid engineering is the foundation of your product’s usability and longevity in the hands of the consumer; it paves your product’s journey to manufacturing. Services include: Proof of Concept, Industrial Design, Prototyping, Mechanical Engineering, Electrical Engineering, Firmware and Software.
Manufacturing – We have the capability to manage the entire manufacturing process for our clients; our long-standing relationships in Asia and on-site American management deliver cost effective and quality controlled production overseas. Services include: Tooling, Pilot Building, Design for Manufacturing, Quality Controlled Manufacturing and Regulatory Certification.
Marketing – Get your product noticed, build your online presence and establish your brand with strategic marketing. Otherwise risk consumers not knowing your product exists once it is successfully manufactured. Services include: Marketing Package (Brand Identity, Tagline, Look & Feel, Videography, Photography, Copywriting, Social Media, Paid Advertising) and Crowdfunding Campaign Design.
Related: RocketClub – Earn Startup Stock For Promoting Cool Products
Q: Who is Focus Product Design’s ideal customer?
A: Customers at Focus Product Design range anywhere from entrepreneurs to established companies, with needs from concept to prototyping to manufacturing and marketing. We want to work with entrepreneurs who have a passion for developing their product and companies who have a product development need to fulfill.
Q: If Focus Product Design could only give one piece of advice about the product development process, what would it be?
A: The best piece of advice anyone at Focus Product Design could give would be the importance of the front end of the development process. Taking the time to complete concept and market research greatly reduces errors and costly iterations later on in the process. Think of it as buying an insurance policy for the rest of your journey to manufacturing.
The services we offer to reduce these risks include New Product Innovation Research, Patent Research & Analysis, Concept Generation, Electronics Research, Market Research, Product Planning Roadmap, Concept Validation Research, Provisional Patent Filing and Investor Pitch Deck.
Related: ActiveDEMAND – The Next Level Integrated Marketing Automation Platform
Q: What’s the best thing about Focus Product Design that people might not know?
A: Focus Product Design goes beyond just selling services to potential clients. Our success is solely a result of our clients’ success. Therefore, our clients’ best interests – getting their product through manufacturing – plays a significant role in achieving our own goals. We strive to get every product sold to consumers, as opposed to just making money on interim services like some of our competitors. Because of this, we build close relationships with our clients, acting as their partner throughout the entire development process and past the finish line of manufacturing.
Q: What can we expect from Focus Product Design in the future?
A: Continuously improving our development process to keep delivering successfully marketed products to clients, as well as supporting entrepreneurs to achieve their unique goals, are both things we strive to achieve at Focus Product Design now and in the future.
We are looking to grow two faucets of our business. First, we currently provide a large variety of educational content on our website, including videos and guides on multiple areas of product design. We are looking to expand this to become a comprehensive educational resource for any aspiring entrepreneur, budding professional or student interested in product development. Second, we are exploring the idea of helping our clients pair with more funding avenues like Venture Capitalists or Angel Syndicates. One idea potentially in the pipeline are monthly meet ups where investors come to review product pitches.
Activate Social Media:
