Listen to this articleSmartyAds LLC is a full-stack programmatic company based in London. Since 2013, the company has tripled in size and gone global, opening offices in New York, Miami, Shanghai and Kuala Lumpur. SmartyAds makes real-time bidding easy for demand and supply clients by integrating massive self-serve demand-side platform, extensive supply-side platform and ad exchange all under one roof. The company offers a wide range of programmatic solutions for automation and optimization of the digital ad buying process, advanced targeting options, and detailed campaign reporting. SmartyAds connects publishers and advertisers for the best deals and helps clients boost revenues and maximize ROI. Learn more in this interview with Ivan Guzenko, CEO and co-founder of SmartyAds:
Q: Who are the primary users of SmartyAds technology? What are some of the key challenges you help them solve?
A: We work with B2C clients (advertisers, buyers, publishers, brands) and B2B clients (ad networks, media houses, advertising agencies). Usually, advertisers come to SmartyAds because they want to reach their audience more effectively, raise brand awareness and improve sales. This is all possible. The only question is, how much are you willing to pay for this. Naturally, advertisers want the cheapest deals possible for the highest quality available, so it’s quite a challenge — but we love challenges. We provide programmable solutions that allow advertisers to bring their own algorithms into the real-time bidding ecosystem.
With publishers, it’s a little different. They want to sell their digital ad space as efficiently as possible and to the most reputable advertisers. Some of them want special kinds of ads to appear on their pages, such as only native ads or only banners. Publishers can be very demanding, but we always succeed in meeting their needs.
At SmartyAds, we offer easy solutions for complicated campaigns, making the ad science ecosystem beneficial for both players of the game.
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Q: Could you explain the function and advantages of your full-stack ad tech platform?
A: We all know that the modern ad tech market is not homogeneous. Since the market is continuously growing and morphing, new submarkets and segments appear. That is why advertisers and publishers are looking for a single vendor that will integrate several solutions under one roof. Our full-stack ad tech platform is an all-in-one solution that unifies extensive demand-side platforms and massive supply-side networks, agency trading desks (ATD), ad networks, and ad exchanges. SmartyAds offers extensive self-serve capabilities or, alternatively, managed platforms with 24/7 tech support.
We also developed an easy-to-use interface that provides our clients with real-time analytics, detailed reporting and precise stats, allowing them to see clearly what they buy, how much they pay for it and to whom they sell. Our tech team developed sophisticated machine learning algorithms for advanced targeting, so we guarantee that every impression earned is a valuable one. Finally, we reinforce brand safety by providing ad quality traffic and ad quality scanners.
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Q: You’ve recently released the Core Bidder. Tell us more about that.
A: Well, Core Bidder is an exceptional digital offering that synergizes ad agencies, ad networks, media buyers, top industry brands and emerging brands. Core Bidder ensures the best quality of each impression for the lowest price. Sounds impossible, right? Using big data machine learning and advanced algorithms, SmartyAds proved that’s possible.
However, we never stop. That is why we constantly develop plug-ins and new features such as CTR Booster, Pacer, Second Price Predictor, WinRate Optimizer and GeoEdge User Security. SmartyAds Core Bidder uncovers the colossal potential of buyers and sellers, giving them the opportunity to maximize ROI and increase their yield.
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