Listen to this articleKolau is headquartered in Vancouver, WA and San Francisco, CA. It is a Hawaiian-inspired Marketing company that allows small businesses to be in control of their online presence, ranking higher in Google, and doing it all by themselves. Below is our interview with Kolau’s Founder & CEO, Danny Mola:
Q: Could you provide our readers with a brief introduction to Kolau?
Yes, definitely. Kolau introduces digital marketing to the «Do-It-Yourself» or Maker Movement for small businesses. This simple. Now, regardless of knowledge, time or money, they can have their website ranking on the first page of Google. Kolau aims to become the go-to digital marketing platform for a small business.
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Q: Who is your ideal customer and why?
Our ideal customers are Small Businesses with up to 9 employees. They account for 96% of all 28M businesses in the United States and roughly 97% of all 21M businesses in the European Union. This high-90s percentage is consistent throughout the world. These small businesses are constantly seeking ways to have their websites rank higher on the search results. There are three barriers for them to do it on their own, though – time to do it, knowledge to do it right and money to afford an agency. The system is broken, and Kolau is their solution.
Barrier #1 – Knowledge: Digital marketing is becoming increasingly complex. Google and Bing’s constant update of their algorithms makes this a task for full-time marketers that SMBs with less than 9 employees are not likely to count with.
Barrier #2 – Time: Running a SMB is a full-time job – spare time is not something they have.
Barrier #3 – Money: Agencies are either too costly or are not interested in engaging with small accounts.
Now, Kolau removes these three barriers – knowledge, time, and money – allowing small businesses to rank on the first page of the search results by doing it themselves introducing, this way, digital marketing to the Do-It-Yourself movement.
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Q: You are also launching a “digital marketing academy”; tell us something more?
The digital marketing academy for small businesses is aimed at further empowering them by providing easy-to-read and easy-to-implement articles. It is to become the reference amongst small business owners who want to learn more and see what leaders in their sector are doing since we interview thought leaders and top-rated small businesses. It’s a great reference and as per the feedback received, small businesses enjoy and benefit greatly from reading it.
Q: What are your plans for the next year?
Kolau is currently available in English and Spanish for the US market and we plan on launching in the Spain and Latin America markets in Q1 2017, followed by another expansion at the end of the year in another major market.
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Q: How would you convince the reader to start using your services?
If you are a Small Business: Well, forget about the barriers keeping you from owning your online presence. We have a powerful engine and equally powerful motto that reads #YouCanDoIt.
If you currently use AdWords: Kolau’s proprietary algorithm automates the optimization of Google’s pay-per-click campaigns without costing you a dime. Actually, it will save you money. There is no other marketing platform that matches this value proposition. We have increased our users’ ROI by 450% on average this 2016.
Welcome to the Small Business Revolution, welcome to Kolau!
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