6 Tips For Increasing PR For Your Small Business

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Public relations, also known as PR, is the perfect way to get the word of the credibility of your brand out to the world. Contrary to what many businesses and people think, PR can be a cost-effective way to market your brand.

Of course, how you approach PR can make or break a business when it comes to using this marketing tool. If you’ve been wondering if PR is the right option for your small business, then the tips below might help you make a decision and get you started at the same time.

Be Your News Source

You want to be the one in control of any news angle that’s published about your brand. The last thing you want is news about your brand out there that doesn’t match up with your company’s values and ethos. Become your own news source by creating a news page on your website where all your news goes. Make sure that you distribute that news through both online and offline sources for the best results.

Create Great Content

When you’re putting together the pitch or a press release, it’s important to keep the content factual and on target. For example, if your company distributes alcohol to local establishments, you might want content that extolls the virtues of the lates Iowa whiskey or local micro brew. Your content needs to appeal to your audience so it entertains and educates at the same time. Of course, the last thing you need is a press release or blog post that doesn’t get to the point or is riddled with spelling errors and grammar mistakes. Not only does this look more natural, it’s also what magazines and newspapers look for when choosing what to publish or not to publish.

Always be Honest

The fastest way to ruin your brand’s reputation and your business itself is not being honest with your PR. When you’re releasing company information, always be honest, don’t stretch the truth, and never, ever try to hide things about your company from the public. Know that eventually such things will come out and it’ll either ruin your brand entirely or you’ll take years trying to rebuild your reputation.

Always Keep on top of the Trends

In order to be a reputable source of information for your customers in whatever field you choose, you have got to be on top of the trends that are happening from day to day. Keep an eye on what people are saying by keeping up with trends on the following:

• Google trends
• Social media sites
• News
• Industry reports
• Forums

Keeping up with and following these sites will help you to keep up with trends, so you can provide your customers with informative content, valuable press releases and more.

Add Social Media to Your Network

While many businesses dread more than anything else getting onto and keeping up with social media sites such as Facebook, Twitter, Instagram and whatever site is popular at the moment, it’s a necessary evil for every business owner, big and small. It’s a great source of advertisement and a cheap way to build your brand. Don’t forget to address any negative comments or reviews on social media sites quickly and fully for the best results as well.

Always be Consistent

As with anything else to do with business, PR is not going to work overnight. You’ve got to be patient, persistent, and consistent if you want it to work for your company’s brand.

These are just a few of the tips you can use to build your company’s PR to a great level. Remember, patience, persistence, and being consistent is key. It may take a while, but the results are certainly worth the wait.