Icon Source Connects Aspiring Brands With Professional Athlete In A Secure And Trusted Marketplace To Reach New Opportunities

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Below is our recent interview with Chase Garrett, CEO and Founder of Icon Source:

Q: This is the first time we have spoken. Can you provide a brief overview of Icon Source?

A: Icon Source connects aspiring brands with professional athlete in a secure and trusted marketplace to reach new opportunities. Whether you are looking for an appearance, speaking engagement, social media campaign, or a full fledged branded endorsement, Icon Source can help your brand find the athlete based on similar likes, interest, geographic relevance and more to quickly connect and facilitate a professional contract and payment. We have taken years of experiences in the world of sports marketing to take the resources and connectivity of a billion dollar sports marketing brand and created a tool kit that can now be accessed by any size of business with no upfront or fixed cost. With over 1000 athletes in 40 sport disciplines, trusted by over 60 agents Icon Source is the best place to start your influencer marketing campaign.

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Q: What are the key benefits for athletes of using Icon Source app?

A: Athletes using Icon Source are able to connect with a much larger range of brands that are looking for athletes based on geographic relevance, likes, interest, gender, sport, and more genres that help a brand find an authentic connection. Brands who never had the ability to build connections with professional athletes or know how to put a contract together can now utilize the tools provided on Icon Source to connect directly to the athlete or their agent. Brands will be fully equipped to approach athletes in a professional manner and easily build and send a contract with our pre-negotiated templates.

Q: What kind of athletes are your users and why?

A: All athletes benefit from the platform. Whether a large company who doesn’t have a network within the sports community is looking to connect with a top tier athlete for a Corporate function, or a local company looking to build a connection with a mid level athlete from that hometown, building strong connections with a full range of athletes is what Icon Source is here to facilitate.

Q: What’s your revenue model? How are you funded?

A: There is no upfront fee or monthly retainer; we simply take a percentage of the deal once the connection is made. We raised our seed round of capital primarily through professional athletes that lived this life and saw the need for innovation.

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Q: What is next on the roadmap for Icon Source?

A: We are now focused on growth. We are raising our series A round to build out our marketing and advertising campaign so we can reach more brands. We are really excited to bring this innovative solution to the 99% of brands who have never had a seat at the table to work with athletes to influence their audience. With the opening of College student athlete NIL, it is going to bring a tremendous amount of attention to new brands working with athletes, specifically ones in the local college communities. Our platform is already fully built and functional to work with college athletes and we will be turning that feature on as soon as the federal regulations are released.

Last Updated on March 13, 2021