An Interview With Christian Longnecker, Chief Marketing Officer At Primo Roasting Equipment

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Below is our recent interview with Christian Longnecker, Chief Marketing Officer at Primo Roasting Equipment:

Q: Could you provide our readers with a brief introduction to Primo Roasting Equipment?

A: At Primo, we are passionate about coffee and dedicated to providing the finest coffee roasting equipment in the industry. Our state-of-the-art roasters are crafted with precision, ensuring you have all the tools you need to unlock the true potential of your coffee beans. Whether you’re a seasoned roaster or just starting your coffee journey, Primo is here to elevate your roasting experience to new heights.

Q: Who is your ideal client and why?

A: Our ideal client is a passionate coffee enthusiast who is deeply committed to the art and science of coffee roasting. Whether they are a seasoned coffee roaster or a budding artisan, they possess a genuine love for the entire roasting process – from sourcing high-quality beans to carefully crafting unique flavor profiles. They value precision and consistency in their roasting endeavors, understanding that every small detail can make a significant impact on the final cup of coffee. Our ideal client appreciates the importance of investing in top-notch equipment that aligns with their dedication to producing exceptional coffee.

Q: Can you tell us more about your top products?

A: Our roaster sizes range from 3-70 kilos. Our most popular units are the Raven-Xr15 and Warden-Xr30. However, we are introducing new 3 & 5kg roasters 09.01.2023 that plan on being extremely cost friendly for everyone in the industry. These units will become the predecessors for the current models; Genesis-Xr3 and Ranger-Xr5.

Q: What can we expect from Primo Roasting Equipment in next 6 months? What are your plans?

A: In the next six months you can plan on Primo’s manufacturing times drastically decreasing. “We hope to have little to no lead time with all units in stock and ready to ship”

Q: What is the best thing about your company that people might not know about?

A: The best thing about Primo is the family we’re creating of like minded individuals who are passionate about not only coffee but doing things the right way. At Primo we strive to be leaders and provide outstanding, reliable, and consistent machinery without breaking your bank.