An Interview With Emily Hochman, CEO & Founder Of Wellory

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Wellory is a consumer tech company reinventing personal nutrition, joining the booming digital wellness market with an accessible new app that challenges diet culture. The science-based and credential-backed mobile service educates consumers about their food choices, while providing personalized support to meet their health goals. Wellory focuses on making micro adjustments that lead to macro behavior change. Below is our recent interview with Emily Hochman, CEO & Founder of Wellory:

Q: Emily, can you tell us what are the biggest benefits for your users?

A: One of the biggest benefits is the app’s relationship-driven, meal-by-meal approach, which is paired with photo-sharing—a simple, but powerful tool that helps Wellory health coaches identify opportunities to make nutrition recommendations, while helping clients stay accountable to their new habits and track progress over time.

Q: What were the main challenges you faced in developing the company?

A: I would say one of the biggest challenges we faced while developing the company was figuring out how we will differentiate ourselves from other diet related apps out there. At Wellory, we made it our priority to focus on qualitative nutrition over qualitative tracking, while creating a unique client experience. The Wellory app allows for 1-1 human relationship between the coach and client, offering unlimited Q&A, personalized recipe ideas and shopping lists, and progressing habits at your own speed.

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Q: You’ve recently raised $4,500,000 in Seed funding; can you tell us something more?

A: Wellory has successfully raised $4,500,000 between two rounds of seeding! The seedings were led by Story Venture with participation from Harlem Capital, the Co-Founders of Tinder Sean Rad and Justin Mateen, Ground Up Ventures, NBA Player Wayne Ellington, Hannah Bronfman, as well as executives from Google, Amazon, Glossier, among others. This investment goes towards the development of Wellory’s technology, marketing efforts and team growth.

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Q: What can we expect from Wellory in next 12 months?

A: At Wellory, we are constantly looking for ways to make personalized nutrition accessible for all. With that being said, we will continue prioritizing teaching consumers how to make better nutritional choices to decrease obesity rates, chronic illness and increase life expectancy. While we can’t share the nitty gritty, I will say that we are hiring for a ton of roles in early 2021 to help with the expansion of product offerings and partnership opportunities with some incredible companies. We will also be adding new tech developments and updates to the app’s functionality.

Last Updated on January 23, 2021