Listen to this articleOn a mission to meet the needs of people with hearing loss, ClearSounds has become leader in designing, developing and manufacturing products that change people’s lives. We talked with Michele Ahlman, President and CEO at ClearSounds about their products, plans and challenges.
Q: Michele, what’s the best thing about ClearSounds that people might not know about?
A: Our products are covered under compliance with the Americans with Disabilities Act and provide outstanding solutions for active, working people with hearing loss. Employers can contact us for cost-effective solutions to ensure employees with hearing loss remain productive.
Our workplace solutions website, is a great resource we’ve created.
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Q: Last year when we caught up your mission was to innovate and deliver clear sounds to every person young, old or in-between, in what direction did that lead you in the past few months?
A: It’s deepened our curiosity about the psychology behind what we as humans identify with, how we perceive ourselves and what motivates us to take action to address challenges when our reality does not match our self-perception.
It has fueled our enthusiasm to bridge the chasm between the mindset that technology that helps you hear equates to “I’m old” and using technology that makes listening effortless is smart, regardless of age or level of hearing loss. We can achieve this through thoughtful and ageless design. Our product roadmap over the next few years aims to do this.
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Q: What does your product offering look like now compared to last year?
A: It would seem counter-intuitive to launch a new amplified landline telephone when the percentage of homes with landline phones is quickly shrinking… but we did just that. We launched the A700 as part of our commitment to providing an effortless listening environment to our customer who still depend on that landline phone. We also eliminated a couple phone SKUs that were not meeting that criteria.
We’ve added to our Quattro Bluetooth Listening System assortment of products with our new Quattro 4.0 LITE and QLinkTV. We will be launching our QLinkConnect in late March.
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Q: Are there any challenges you had to face in the past year, how did you overcome them?
A: If you are doing anything worthwhile, there will be challenges for sure! We’ve taken on some major IT projects in our effort to integrate systems and provide a better experience to our customers (press release on the adoption of Evolve IP as our VoIP phone solution). Any change in process flows can be a challenge. We overcome by keeping focused on the goal and the ultimate outcome.
Our other big challenge this last year was one we celebrated, and that was simply being remarkably busy! We had a terrific and very busy year. I have an incredible management team that deeply cares about what they do and about each other. Those bonds and positive work relationships are priceless.
Q: What are your plans for this year?
A: To continue to have a massive positive impact on the people we serve. We are opening an office in Austin, TX in JUNE 2016 and are in the strategic planning stages of some very cool projects related to brain training and hearing.
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