Listen to this articleBelow is our recent interview with Adam Love, Group Director of External Affairs at Hitachi Rail:
Q: Could you provide our readers with a brief introduction to your company?
A: Hitachi Rail is a fully integrated, global provider of rail solutions across rolling stock, signalling, service & maintenance, digital technology and turnkey solutions. With a presence in 38 countries across six continents and over 14,000 employees, our mission is to contribute to society through the continuous development of superior rail transport solutions. We are proud of our global achievements, from our world famous ‘bullet trains’, to our signalling solutions and turnkey projects, state-of-the-art traffic management and digital solutions. Drawing on the wider Hitachi Group’s market-leading technology and research-and-development capabilities, we strive for industry leading innovations and solutions that can deliver value for customers and sustainable railway systems that benefit wider society.
Q: Any highlights on your recent announcement?
A: Yes! The launch of our Lumada Intelligent Mobility Management system this week followed the success of our world-first launch programme in Genoa, Italy, where we digitally connected the entire public transport system, as well as a range of private hire services including e-mopeds and e-cars. We know that towns and cities need citizens to drive less and use sharing and public transport more, if we are to meet the urgent need to cut carbon emissions. But municipalities only have limited resources, and creating a more attractive and seamless transport system with budget constraints is a real challenge. We think our new suite of solutions can change this – it will be a game changer for both passengers and transport operators.
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Q: Can you give us more insights into your offering?
A: For passengers, our smart ticketing app, 360Pass, allows you to plan and make journeys in a completely ‘hands-free manner’. That means no paper tickets and no ‘tap-in’ and ‘tap outs’. Instead, the system uses Bluetooth sensors that know when a passenger with the mobile app has boarded, how far they have travelled and when they disembarked. Users can take multi-modal journeys, but the 360Pass system will ensure they only pay the best possible fare at the end of each day. By connecting up sharing services, passengers can also access transport such as e-cars through the same app – that means an end to having to download yet another app to use a single type of transport… But we know that it’s also about comfort, and the 360Pass app can provide useful information ahead of your journey, for example displaying how busy each incoming service is, allowing passengers to choose to avoid overly crowded transport.
For operators, the 360Pass data is fed in to the Lumada Intelligent Mobility Management platform, providing truly enhanced information about the complete journeys that passengers need to make every day to get around. This combined with the platform’s congestion monitoring data offers huge potential for both reacting in live-time to congestion and in the longer-term to optimising timetables and delivering better transport across the city to help people complete their full journeys.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We are at the beginning of an exciting journey to roll out Lumada Intelligent Mobility Management – our new suite of smart mobility solutions for cities, transport operators and passengers. The new suite embodies Hitachi Rail’s holistic vision for smarter mobility, incorporating solutions across three key areas: smart ticketing, mobility management and electrified mobility solutions. We believe that our launch programme in Genoa, a city of three quarters of a million people, with a complex geography that dictates an incredibly challenging transport network, underlines that the service can work anywhere, be it Dusseldorf, Dubai, Istanbul, and Toronto.
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Q: What is the best thing about your company that people might not know about?
A: While we are known for delivering trains and rail infrastructure around the world, including the iconic shinkansen bullet trains, our increasing focus and drive to digitise and support seamless transport networks is an absolute priority for us as we work towards delivering sustainable transport for the future.
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