Listen to this articleBelow is our recent interview with Cem Bakis, Senior Brand Manager at Glacier Fresh:
Q: Could you provide our readers with a brief introduction to Glacier Fresh?
A: Founded in 2015, Glacier Fresh has emerged as a leading manufacturer specializing in household water filters and family hydration solutions. Initially renowned for its refrigerator water filters, Glacier Fresh has gained an esteemed reputation among customers for consistently delivering products of exceptional quality and effectiveness. Today, Glacier Fresh presents an expanded product line, encompassing RV filters, soda makers, and water pitchers, catering to diverse customer needs. Our state-of-the-art factory empowers us to provide comprehensive OEM and ODM services to clients worldwide. With a robust daily production capacity of 50,000 water filters, we ensure a steady supply to meet the demands of our global clientele.
Q: Who is your ideal client and why?
A: Our ideal clients are those who prioritize the health of drinking water, encompassing both families and individuals. We aspire to extend access to safe and clean drinking water to a broader global population through our filter products.
In the face of escalating global pollution, water contamination has intensified, prompting increased awareness regarding the safety of drinking water. Glacier Fresh water filters are equipped with a multi-layer filtration system that proficiently removes harmful elements and unwanted odors from tap water. Additionally, all water filters from Glacier Fresh are certified by IAPMO, NSF/ANSI 42, and 53, guaranteeing the highest quality and safety.
Q: Can you tell us about your pricing?
A: The price range for our refrigerator filters falls between US$25 and US$50, which is highly affordable for a majority of customers. Additionally, we offer remarkable cost-effectiveness when compared to similar products in the market. What further sets apart our refrigerator filters is the exceptionally guaranteed quality they offer—a feature that has garnered appreciation from numerous users.
Our flagship product, the SPARKIN soda maker, is priced at $279.99. This product boasts not only a distinctive appearance but also exclusive features such as a cooling function and a sealed water tank, setting it apart from similar products on the market. For enthusiasts of sparkling water, crafting their own sparkling water using a soda maker not only proves to be more cost-effective but also healthier than purchasing bottled sparkling water.
Q: What can we expect from Glacier Fresh in next 6 months? What are your plans?
A: In the upcoming 6 months, Glacier Fresh plans to introduce a range of new purified drinking water products, encompassing RV filter, water pitcher, water softeners, and other offerings. Additionally, our initial Sodaology products will undergo iterative enhancements to bolster product sealing and security.
Q: What is the best thing about Glacier Fresh that people might not know about?
A: One of the most remarkable aspects of Glacier Fresh that might not be widely known is our unwavering commitment to sustainability and environmental responsibility.
Ever since our brand’s inception, along with delivering high-quality and affordable filter elements to thousands of users across the globe, Glacier Fresh has remained devoted to minimizing our carbon footprint. Our filter products feature a carbon block crafted from environmentally friendly coconut shells, while the filter housings are constructed from recycled materials. Furthermore, we are excited to share that our product team is currently actively developing a degradable filter housing, slated for launch in the first quarter of next year. This new environmentally friendly material represents a significant stride for Glacier Fresh in terms of overall environmental preservation. It is set to drive changes in environmental protection across the industry, contributing to a more sustainable future.
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