SSupported by cloud hosting provider DigitalOcean – Try DigitalOcean now and receive a $200 when you create a new account!

Unitary AI’s Innovative Approach To Video Content Moderation

Listen to this article

Unitary AI - Content aware AI

The Challenge of Content Moderation in the Digital Age

Content moderation remains a hot topic in the digital world. With the rise of new regulations and growing public concern, addressing this issue has become more challenging due to the advancements in weaponized AI and other technological innovations. However, a startup from Cambridge, England, named Unitary AI, believes it has found a more effective solution by employing a multimodal strategy to decipher content in videos.

Unitary AI’s Funding and Growth

Unitary AI recently announced a $15 million funding round to leverage the traction it has gained in the market. This Series A funding was spearheaded by renowned European VC Creandum and saw contributions from Paladin Capital Group and Plural. The startup’s growth is evident as it now classifies 6 million videos daily, up from 2 million, and has expanded its language offerings beyond English. While the company hasn’t disclosed its clientele, its annual recurring revenue (ARR) has reached millions.

Why Multimodal

Traditional content moderation tools often focus on analyzing a single type of data, be it text, audio, or image. This approach can lead to numerous false positives or missed harmful content. Unitary AI’s innovation lies in its genuine multimodal models. CEO Sasha Haco explains that to truly understand the nuances of a video and determine its nature, it’s crucial to analyze text, sound, and visuals simultaneously. This approach closely mimics how a human moderator would view content, ensuring more accurate results.

The Future of Multimodal AI

Multimodal AI research has been in progress for some time, but its practical applications are becoming more prominent. For instance, Meta recently highlighted multimodal AI in its Connect keynote, introducing new AI assistant tools. Unitary AI stands at the crossroads of pioneering research and real-world application, making it a significant player in the AI field of content safety.

As the digital landscape continues to evolve, the need for effective content moderation tools becomes paramount. Unitary AI’s multimodal approach offers a promising solution to the challenges faced by platforms and users alike. With its recent funding and rapid growth, the startup is poised to make significant strides in the realm of content safety.

Please email us your feedback and news tips at hello(at)

Activate Social Media: