Listen to this articleLeaseLabs is a team of marketers, designers, SEO pros and technologists who live and breathe in the multifamily space. LeaseLabs is using a full stack marketing approach to build the most important assets, websites, with a mobile-first single page application design. Below is our interview with LeaseLabs President Steven Ozbun:
Q: What’s the best thing about LeaseLabs that people might not know about?
A: I think the best thing about LeaseLabs that people might not know about must be that all of our products work in concert with one another. Many property managers or apartment marketers might know us for website design or SEO services, but in fact, our array of marketing solutions is actually a complementary suite of products that work best alongside one another. In addition, a new service that was introduced just a few months ago is LeaseLabs ONE Marketing Dashboard. LeaseLabs ONE is our custom reporting dashboard, that provides important updates and progress on KPIs for all of your marketing projects. It’s an amazing tool and we’re thrilled to have something that consolidates and streamlines reporting for our clients. LeaseLabs ONE provides comprehensive glimpses into how a site’s performing at any moment in the month, as well as product-by-product views to see what tools are providing the biggest ROI. It’s a really cool tool that will only improve!
Q: What makes LeaseLabs a good choice?
A: I think our brand stands out for two specific reasons. First, we’re industry-specific. Our expertise is in the multifamily industry, and that shines through in everything that we do. The team lives and breathes within our niche, allowing us to grow as authorities in the apartment industry and better understand our clients and their customers. Second, our philosophy of full-stack marketing allows clients to layer products and services for their apartment communities or portfolios, essentially bringing a full-time team of apartment marketers straight to your fingertips.
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Q: Can you explain more about the concept of Full Stack Marketing?
A: Full Stack Marketing has been a core focus of our marketing and merchandising ethos, and has even rolled out into our branding. The concept really aims to address that marketing can no longer operate in silos where each separate product is expected to deliver. Instead, users are converting using an omni-channel approach, requiring multiple touchpoints at multiple stages throughout the funnel on multiple devices. As a result, it’s critical that our marketing efforts meet those needs. From top-of-the-funnel programs like GeoTargeter, to Retargeting and Display Advertising, to SEO and SEM, all the way to your site’s conversion pathways and your social networks nurturing your leads, each touchpoint plays a pivotal role in building up your leasing pipeline. We encourage our clients to look across their entire marketing funnel to develop an arsenal of tools that can help increase conversions. It’s helped us grow our clients leads and deliver big results.
Q: What motivates customers to stay with the company?
A: Well, first of all, results! We’ve had clients that have seen conversions increase by anywhere from 50-400%, so the ROI is too transparent for customers not to stay with the company. But I also think our team is a group of industry strategists providing great client service and speaking in a language that our clients understand. We have a staff of apartment-industry experts and it’s amazing to see what they can do.
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Q: What are your plans for the next six months?
A: We just got done at two major industry conferences – Apartment Internet Marketing (AIM) and the National Apartment Association (NAA) conference and expo. Moving forward, our big plans for the next six months will be to continue building and refining our dashboard and providing great service for all of our current clients and customers.
Q: What is the most exciting thing about marketing in the multifamily space today?
A: I think the most exciting thing about multifamily marketing right now is the effectiveness of full stack marketing. By nourishing leads through all stages of your marketing funnel, we’re seeing brands who are undergoing a drastic increase in brand awareness, which in turn is paying off in their lead-to-lease ratios. It’s great to see the hard work that we’re doing pay off!
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Q: What is the one thing you would tell every marketing manager in the multifamily space?
A: Don’t ignore the top of the funnel! Too many marketers forget to nurture the prospects who are still in the discovery stage. By really utilizing marketing tactics that nourish leads in the top of the funnel, we’ve seen great increases in conversions and revenue.
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