Listen to this articleNew World Group is a full service printing, advertising, branding and marketing agency. Since 1995 NWG has been growing its client base organically and bringing a creative edge over its competition. Below is our interview with Jennifer Carp, Executive Vice President of New World Group:
Q: Jennifer, tell us something more about the company and your history?
A: New World Group was founded in 1995 as an Advertising and Marketing company catering to the Entertainment Industry. Over the course of the first few years, we launched into high-end luxury real estate while maintaining our Entertainment Division as well. Today, we are proud to service some of the the most prestigious clients in the world in Music and Film as well as some of the world’s most successful real estate developers.
Recommended: Q: What advantage does New World Group have over its competitors?
A: Experience, a breadth of knowledge across various platforms, and a creative edge over our competitors. Our in house design, copywriting and concept team is known for its unique blend of creative and strategic thinking that is responsible for bringing exceptional work to the marketplace.
Q: You’ve recently announced that you were the recipients of 8 Creative Advertising and Marketing Awards given at the annual SAM Awards ceremony; could you tell us something more?
A: We actually won 14! We are proud to be part of our client’s journeys and this year we had the great fortune of working on some of the most highly anticipated developments in the NY/NJ area. We see our receiving of these awards as a testament to our hard work and commitment to bringing our clients vision to life.
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Q: Who is your ideal client and why?
A: We love a client that allows us the creative license to use our knowledge and experience to the best of our ability. We love clients that are excited to go to full distance on a project ; eager to see new ideas or cross paths they never have before. We like thinkers without limits, and clients that are interested in sharing their vision with us to really produce a cohesive result.
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Q: What are your plans for next four months?
A: Keep going! We are excited to be in the middle of a fabulous project at the new Manhattan West in New York City and a new development in Jersey City called 99 Hudson which will be the tallest building on the NJ skyline…along with so many other wonderful developments popping up all over in real estate. In Entertainment we continue to work on the summer blockbusters as they roll out and are enthusiastic about many of our new music release projects as well.
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