Listen to this articleWhile a large number of retail sales companies exist, Amazon is by and large the most prosperous of them all. For those of you seeking to strike it big on Amazon, doing so is not as simple as putting your products on the site. If you want to be successful on this e-commerce site, there are some important points for you to follow in order to grow your business.
The Amazon Central Seller App
Oh, how apps have changed the business world. Nearly every semi-large business has an app today to benefit its customers and/or employees. The same is true for Amazon. The Amazon Central Seller app will save you time and money as all your selling, product listing, and managing inventory needs will be made quicker and easier.
Repricer.com
Repricer Express is a great piece of software that will do a lot of the work for you in keeping your items priced competitively. Often, if you want to stay in the running for the next purchase, you need to be the lowest-priced item (or comparatively priced when placed up against similar items). With RepricerExpress, you can determine the ways in which you want your prices adjusted, compete with prices across different platforms other than Amazon, and automatically have your prices adjusted when your competitors raise their prices, lower their prices, or simply sell out.
Feedback Whiz
As many of you know, products are often sold based on our ratings. In the event that our ratings plummet, we may end up going out of business, at least on Amazon. However, the reverse is also true. Often, the difference between making a sale or it going to your competitor will be based on who has greater ratings. With Feedback Whiz, you will be able to build up your customer reviews quickly and react to negative reviews with lightning speed.
Keyword Maximization
One of the most important factors to consider on how to be successful on Amazon is which keywords to use. Let’s face it; we are living in a search-term age where we find what we want by typing it into a search bar. Typing an entire specific web address into an address bar is virtually never done. As a result, that leaves us with a great need to understand how to maximize on this reality, which brings us to a need for an understanding of what a reverse ASIN research tool is.
For starters, the ASIN is an acronym that Amazon has created that stands for the Amazon Standard Identification Number. All products that are sold on Amazon have an ASIN number. This is true for products that are not made by Amazon. What that means is that if you put a product on Amazon, it will be given an ASIN number. What this also means is that all your competitors also have an ASIN number on their products.
It’s at this point that the ASIN number becomes beneficial. However, not your ASIN number but that of your competitors. Finding the ASIN number is easy and can be found in the URL or can be located somewhere on the main page. It consists of 10 digits and letters.
When you locate this number, you will then need to use an Amazon keyword research tool such as Helium 10 Cerebro. With this tool, all you will need to do is plug in your competitors’ ASIN numbers, and you will be able to see the keywords that are either working or not working for them. With Helium 10, you will benefit greatly from their well-designed tool and their advanced filtration system.
Try looking up a few products similar to yours that are doing well, and note the keyword similarities and differences. Then look up a few similar products that are not doing well and do the same. A search such as this will reveal to you which ones are frequently searched and which ones aren’t.
Final Thoughts
For many, selling on Amazon has produced prosperous results. It can be difficult navigating the waters of such a large seller’s market. Doing your homework first and following these guidelines will be a helpful step in getting you off to a great start.
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