Listen to this articleBelow is our recent interview with Lily Hecht-Leavitt, Head of brand at Rootine:
Q: Could you provide our readers with a brief introduction to your company?
A: Rootine unlocks better health and daily performance with precision nutrition. Today, we are helping thousands of members improve in areas like energy, stress, immune health and more. We make it easy to get started: test your genes and biometric data, receive precision micronutrient packs tailored to your test results, and track your progress in your member dashboard.
Q: Any highlights on your recent announcement?
A: We are excited to bring together UFC fighters from all experience levels to show how important it is to optimize your performance by taking care of your nutrition—no matter which stage you are at in your career. This idea applies more broadly to our members, who range from expert biohackers to members just starting out on their health journeys and looking for ways to improve.
We are especially excited about this partnership because they are all high-achieving individuals who are focused on getting stronger, faster, and healthier through precision nutrition.
Q: Can you give us more insights into your offering?
A: Did you know that if you take 20 different nutrients, one of them is likely to harm you, two will have no effect, and the rest will be at the wrong dose? Rootine solves for this by using the latest in AI, digital health tools, and in-home testing to create a completely personalized micronutrient formula precisely dosed for your body.
Rather than the standard one-size-fits-all approach of other supplement companies, Rootine creates a unique formula that is 100% customized to your genetic, biological, and lifestyle data so your body gets everything it needs and nothing it doesn’t.
Rootine members can also access a digital dashboard to see their data, track their goals, and discover how their formula changes. Based on member-reported data, 85% of members see improved health after using Rootine for three months, 50% of members are improving energy levels, 60% are managing stress better, and there’s a positive impact across sleep, skin health, mood, and more.
Q: What can we expect from your company in next 6 months? What are your plans?
A: The future of health is data-driven and personalized. Over the next few months, we’re excited to continue working towards our mission of empowering individuals to leverage their health data to achieve optimal health with precision nutrition. We will be investing in product and software development to improve the member experience, announcing several exciting partnerships, and focusing on building out an online community where members can come together to learn, achieve, and share hacks across sleep, energy, nutrition, and more.
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Q: What is the best thing about your company that people might not know about?
A: Rootine creates a product custom-tailored for you by analyzing each piece of science, tech, and data that goes into each and every offering. Our product is created for your body, using the latest in AI and health technologies designed to help you improve your health starting at the cellular level.
On a more personal note, Rootine is built by a strong team with a collaborative culture. The team is passionate about the intersection of health and science and strongly believes proper nutrition is an integral part of one’s lifestyle. We celebrate weekly wins and share the latest in research, customer feedback, and trends, actively discussing creative ideas and ways to move Rootine forward while also keeping in touch in a remote-work world.
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