Listen to this articleBelow is our recent interview with Courtney Matson, managing partner at BroadBranch Advisors:
Q: Could you provide our readers with a brief introduction to your company?
A: Simply put, BroadBranch Advisors solves problems. From acquisition due diligence, competitive intelligence or strategic decision support, we help organizations at critical growth junctures by finding the information they need to grow and making sense out of iti. We support our clients using a data-driven approach for guiding growth and solving our clients’ most challenging strategic challenges. BroadBranch Advisors works across a variety of industries, including life sciences, healthcare, manufacturing, financial services, food & beverages, cybersecurity, and more.
Q: Any highlights on your recent announcement?
A: BroadBranch Advisors’ expanded leadership enhances the firm’s strengths. Each new leadership team member has decades of experience, which drives keen insights. Team members are united in a common goal of bringing in-depth strategic analysis to each assignment.
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Q: Can you give us more insights into your offering?
A: We offer our clients an opportunity to better understand complexities in their external environment. We develop tailored networks of informed experts and conduct careful, ethical interviews to shed light on client questions. This helps our clients see their market in a way that they can’t from where they sit, which in turn helps them make better decisions.
Q: What can we expect from your company in the next six months? What are your plans?
A: We always evolve our offering to address changes in the marketplace. Next up for our clients is our new Strategy Core program that features eight separate strategy work streams such as Competitor Awareness and Positioning, Core Growth Initiatives, Enterprise Risk Management, Innovation, and Supply Chain Management.
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Q: What is the best thing about your company that people might not know about?
A: Without hesitation, the best thing about BroadBranch Advisors is our team. We don’t make ‘things’ but rather we generate ideas and offer solutions for our clients’ strategic challenges — and the most precious asset in that work is our people. We focus on ethics and inclusion as a key priority for our organization, and we are intentional about culture so that our team members feel valued and excited to come to work every day. By building a strong culture that values each individual as well as the collective whole, we believe we have a team that delivers better outcomes for our clients.
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