Listen to this articleJP Maroney is an entrepreneur, investor, and philanthropist with more than 27 years of experience starting, building, buying, and selling companies in publishing, media, advertising, software, ecommerce, textiles, training, real estate, and consulting.
Today, JP Maroney is the Founder and CEO of Harbor City Capital Corp., a global alternative investment group that specializes in buying, building and monetizing digital assets.
Q: Thanks for speaking with us. Can you briefly tell us about your professional background?
A: Thanks for having me. My entrepreneurship journey started at age 19 when I founded my first company, a T-shirt business called Cool Alternative. I sold my shares of that company two years later. With an interest in publishing, I founded Escape Magazine in 1993 and then Options at 50 Plus Magazine two years later in 1995.
My interest in the advertising and marketing space continued and I started a company called People Builders in 2000, which provided private label video-based training systems to corporations, trade associations and franchise companies. I also began speaking at conferences and expos, delivering keynote addresses and training sessions for entrepreneurs and business leaders during this time. In 2001, I founded Marocom Group where I consulted with a range of companies and also served as an advisor and board member.
Q: How did you come up with the idea of Harbor City Capital?
A: In 2013, after 22 years of building, buying, and selling companies in advertising, marketing, and publishing, I started Harbor City Capital as an alternative investment company that generates returns through a strategy I coined as “Digital Marketing Arbitrage” (DMA). We specialize in implementing strategies that generate reliable yields from the Internet advertising sector.
During Harbor City Capital’s first years of operation, I raised money from friends and family and invested their funds alongside my own. Those funds were deployed across several niche markets. Within just a few weeks we saw a return of more than 60% on those investments.
Q: Can you simplify this for our readers. What is the primary investment strategy that Harbor City Capital provides its clients?
A: Harbor City Capital excels at finding online leads and generating new buyers for businesses at a cheaper cost than the companies are willing to pay for those leads. In other words, the spread – or difference – between the revenue per lead and the actual cost of capturing that lead generates profits for the company and returns for investors in the fund.
Q: You coined the term “Digital Marketing Arbitrage” (DMA). What is the idea behind DMA?
A: The idea behind DMA is simple. Rather than look at money spent on advertising for lead generation as an “expense”, we see it as an investment that has the potential to deliver a return when the lead is either sold to a prearranged buyer or monetized through internet-based promotions. For instance, invest “X” in buying digital advertising, get paid “Y” for the lead, and collect “Z” as the return on investment.
Q: What gives Harbor City Capital the leading edge over its competitors and how does it benefit someone who is new to investing?
A: Our buyers get to tap into our substantial investment of time, capital, and expertise without the prohibitive upfront costs of doing it themselves. They get guaranteed results and pay a modest, fixed price per lead and they can scale as big as they want. Strategic investments in technology, testing, an expert professional team, and lead data have given Harbor City Capital an edge over its competitors and created a substantial barrier to entry for others.
Q: What’s next for Harbor City Capital?
A: We are expecting the next few years to be an exciting ride for Harbor City Capital. The business is now poised for rapid scale and growth in the +$200 billion digital advertising space.
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