Big Data Platform Reach7 Helps You Easily Expand Your Social Reach

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In a world where consumers are using more social media than ever before, and companies are focused on “big data” at alarming rates, Reach7 Social Engagement Platform provides a unique ranking engine that transforms big social data into consumable small data. The result: personalized audiences, ranked by their relevance and importance to your company or message — in any market, in any corner of the globe. Below is our interview with Anton Ygartua, Founder of Reach7:

Q: What is Reach7 and what are main benefits of using it?

A: Reach7 is a Social Engagement Platform which specializes in audience and content discovery using targeting to segment results into various social media campaigns.

Reach7’s powerful technology analyses millions of profiles and content daily, making sense of big data and delivering the best results (without breaking the bank). Our rapid engagement interface allows you to engage with the right people and content, coupled with a unique social translation solution, enables customers to expand their global ambitions with ease. Reach7 contracts professional human translators of over 80 languages around the world, allowing businesses to manage their international social presence in any market, thereby expanding their global reach on social media without adding localized teams on networks such as Twitter and China’s Sina Weibo.

Q: Who is your ideal customer and why?

A: Reach7 offers three plans for different customer groups: Getting started is made simple with the Starter plan, a free service that’s perfect for individuals wanting to maximize their social media engagement. The Full plan, is ideal for businesses, e-commerce companies, and sales departments needing to engage targeted audiences on social media. Lastly, the Pro plan is best for businesses with multiple user segments in more than one market, as well as recruiters and small agencies.

Any business with global ambitions can purchase social media translations using our pay as you go option. This allows our customers to easily expand their social presence in new markets without having to invest in local teams and pricy agency fees.

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Q: What are your key features?

A: Reach7 Social Engagement Platform combines various tools to help our users succeed with their social media strategy no matter how big or small it is. Our platform is split into two main apps one for Publishing & Translations and the other for Discovery & Engagements.

Here are a few features that standout from the crowd.

Reach7 Engage & Auto targeting
With our smart social targeting we create a default campaign that automatically sets up your default targeting for the social account you connected. Our automated social targeting will change depending on what you post to constantly be bringing you fresh relevant results daily.

With our social targeting users are able to quickly monitor & listen for content which contains specific keywords, hashtags and mentions. We encourage users to engage with people by following them and content can be liked or shared directly from Reach7.

Audience Segmentation & Online Footprint
Targeting the right people on social media is easy with Reach7’s unique ranking which takes into account 40 different metrics to score our the relevancy of our results. We call it the Reach7 Rank. With 500 millions social posts a day we bring only the very best to our users on a daily basis based on this rank.

With our profile analysis tool you can retrieve someone’s full online footprint which includes all their social networks and professional networks they are connected to. This features is very powerful and allows social selling or social recruiters to gain a better understanding of who they have targeted. Our platform even pulls in their klout score to measure influence level as well as professional key skills.

Reach7 Translate & Publish
Reach7’s social media translation & publishing features are the most advanced available in the market today and can be used not only to translate social posts but also to schedule and publish them seamlessly to your Twitter or Weibo accounts.

Social Accounts Automation (mirrors)
To save time with social localization and simplify the process we have advanced features which can mirror all posts from one social account to another market with auto translations and publishing with little setup. Reach7 can mirror to Instagram to Twitter (with embedded image), Twitter to Twitter or Twitter to Weibo to reach China’s social media audience.

Q: What are your plans for the future?

A: Reach7 is excited to be on the cutting edge of big social data and we have some exciting plans in the pipeline which include our Twitter Ads integration with the ability to upload your segmented audience directly to Twitter. This means you will be able to advertise to a tailored list of the people you want to see your sponsored post.

Managed social engagement service is also on the way! This will allow our customers to simply set their targeting and let our expert community managers engage the relevant users on their behalf. It’s a full time job to manage social media and we know our customers are too busy to do it all.

Our future is in helping you succeed on social, anywhere.

Q: How would you convince the reader to start using Reach7?

A: Everyone wants an engaged and relevant social media audience. We are here to help you succeed in achieving this. We currently have over 5,000 customers who benefit from our audience targeting to ensure they are engaging with highly targeted people on social media. Then, when you are ready to go global, our social translations are there to help you reach local markets around the world.

Try connecting your account for automated targeting and start engaging with the best people for free today!

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