Listen to this articleBlueSnap is a global payments technology company that optimizes global, mobile checkout and drives higher payment conversions by as much as 40 percent for eCommerce merchants worldwide. Their Powered Buy Platform fuels the growth for businesses eager to serve the global consumer and take advantage of the incremental sales opportunities that they represent.
Below is our interview with Scott Fitzgerald, SVP of Marketing at BlueSnap. Learn how BlueSnap is fulfilling its promise to eliminate friction and convert more shoppers to buyers worldwide:
Q: What is the motto that guides BlueSnap’s decisions?
A: Our goal every day is to help merchants convert more shoppers to buyers. We wake every day to deliver payment technology that helps merchants address the problem of checkout abandonment. We see a fast-changing payments landscape and view it as our role to help merchants navigate that change.
The checkout abandonment problem has driven the development of the Powered Buy Platform™. As a brief explanation, the checkout abandonment problem is caused by three primary issues – checkout friction, consumer confidence and payment processing declines. Checkout friction occurs when there are too many steps or fields, by not displaying local currency, or only offering limited payment choices. Consumer confidence can be affected by not providing local languages, security logos and badges, or coupons. Lastly, payment processing declines can be caused by lack of acquiring banks (which means no retries or failovers), aggressive fraud rules declining transactions for issues like cross-border, currency mismatches, and large transaction amounts not processing properly.
Without addressing the checkout abandonment problem, merchants could be losing out on lots of potential sales. Businesses put significant resources into driving traffic and converting traffic into buyers; we want those investments to payoff by solving checkout abandonment.
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Q: What makes BlueSnap a good choice?
A: Our global capabilities and innovative features make our Powered Buy Platform™ a good choice for any merchant trying to sell online. We support 180 countries with 29 languages, 100 currencies and 100 payment types. Our Powered Buy Platform™ also provides flexible integration, empowering merchants to deploy the best checkout experience to engage their customers – from API to turnkey embedded checkout. Acquiring connections to multiple local banks around the world are provided through a single integration along with failover to maximize payment authorizations. The platform also offers value-added features such as eCommerce tools, including offers and coupons, subscription billing, fraud prevention and chargeback management.
Our mission to stop the checkout abandonment problem also sets us apart. The points of friction and payment fails that cause merchants to lose customers right at the moment of purchase – after the hard work of attracting and converting those customers has already been done – need to be stopped. No merchant should lose a sale simply because they have one too many form fields or don’t have the ability to process a large transaction. By making this part of our mission, we have set BlueSnap apart, and makes our solution a great choice for online merchants.
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Q: What motivates merchants to stay with the company?
A: By building our Platform around the Checkout Abandonment Problem, we can help merchants increase lost conversions by up to 40 percent. Merchants who have been using our solution have quickly realized the uplift in sales that our technology provides are necessary to their bottom line. By being able to increase their conversions, merchants that work with us are very happy.
Our merchants also stay with us because of the support we provide for them – whether it be an in-depth look at their conversions or a simple phone call, we are always available to help our merchants. By feeling a personal connection to our company, our merchants feel comfortable letting us be their payment gateway.
The richness of the Powered Buy Platform™ enable our customers to grow with us. Whether you are adding new mobile functions, subscriptions or growing globally the solution has a full set of features in the cloud that can be drawn as the business requirements arise.
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Q: What are your plans for next six months?
A: On our journey to help merchants convert more shoppers to buyers through our Intelligent Payment Routing technology, we plan to add even more acquiring banks to provide merchants with more optimal banks for their customers as well as more retry and failover capabilities. We also are adding functionality to give merchants access to their conversion reports at their fingertips. Merchants will have the ability to generate their own reports and make decisions for their business based off of these comprehensive reports. Lastly, we have already added MasterPass as a mobile wallet payment option, and we plan to release even more wallets for merchants to allow customers to use. Checkout should be frictionless, and with the addition of these mobile wallets, many merchants will see their conversions increase substantially.
Q: How would you convince the reader to start using BlueSnap?
A: Conversions, conversions, conversions. More often than not merchants aren’t aware that a few simple changes to their site can earn them a lot more money from their existing traffic. Our merchants are seeing 10% all the way up to 40% higher conversions by deploying our payment technology. We want to help other merchants see this increase as well. We want to help merchants convert more shoppers to buyers and stop losing customers at checkout.
Last Updated on June 15, 2016
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