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Below is our recent interview with Tracia Liu, COO at CouponBirds:
Q: Could you provide our readers with a brief introduction to CouponBirds?
A: CouponBirds was created in 2012. We finally put this idea into practice because we found that searching for valid coupon codes was so frustrating and time-consuming, although there were so many coupon sites coming up every day. Since then we have dedicated ourselves to building an accurate, widely covered and free to use coupon site.
As progress moves ahead, we’ve met varieties of opportunities and challenges but we’re sticking to a beginner’s mind helping online shoppers and ourselves find coupons and deals more efficiently.
We have a big coupon specialist team gathering, hand-verifying and reviewing coupon codes. Insisting hard work entitles CouponBirds highly satisfying page ratings. Over 80% users rate five stars for their overall experience on CouponBirds. Data processing is also key to us, plenty of engineering efforts has been taken into data analyzing and utilizing. We’re confident to say that CouponBirds is promised to have a stable growing and developing. Our goal is to be the most accurate and widely covered coupon platform in the world and be the best choice for both online shoppers and merchants.
Q: You’ve recently initiated premium partners program, could you tell us something more?
A: Sure thing. We launched CouponBirds Premium Partner program at the beginning of June 2018, intended to improve user experience and furthermore bring conversion and increase sales for partner merchants. Our team has tested for several months before launching and finally came up with that coupon codes are of great importance for increasing conversion rate, especially the exclusive ones.
We selected hundreds of premium partners from thousands of merchants to work together, offering the latest coupon codes and deals in real time. Premium partners will also send CouponBirds exclusive coupon codes to strengthen partnership and to honor customers.
Till now, 4 months have passed, and the premium partners program has begun to bear fruit. More merchants are joining us and users satisfaction rate has improved by 30% according to our internal data.
Q: What’s the best thing about CouponBirds that people might not know about?
A: Several new features have been added to our website. Down in the footer, you can find we adjusted the entries. We made different pages for Holiday 2018 and Free Shipping Coupons, so that users can easily find all the hot deals by one click. Under Holiday 2018, it can be seen that we already begin to prepare for Halloween, Cyber Monday and Black Friday. We have coupon specialist team collecting and validating holiday coupons in real time.
Many users are searching for coupon codes directly through Google or other search engines. If they can try searching what they need in CouponBirds.com, they will find that we stand in their shoes designing and placing contents. What’s more, we keep optimizing site search engine in order that users could get exact brands or coupon codes that they are looking for. The number of CouponBirds on-site search is rapidly increasing recently.
Q: How would you convince the reader to start using CouponBirds?
A: Since CouponBirds was created, we deeply understand the difficulties and confusion that online shoppers meet when searching for coupons and deals. There are so many coupon sites coming up in the search results and it’s time-consuming to distinguish which is valid, even when you click in the top ranking site. It’s not easy to find what you need.
So the biggest challenges for webmasters are to offer coupons and deals from millions of brands or merchants and at the same time to guarantee the best validity. CouponBirds takes a high degree of devotion and dedication in data engineering to keep all our work on the right track, and on the other hand, we have expanded coupon specialist team who are viewing and verifying new coupon codes and deals continuously. It’s been a lot of setbacks since we decided to be one of the top coupon-deals platforms and we never yield. Users can vote for their overall experience for CouponBirds. According to our statistics, more than 80% of users vote five stars (great overall experience).
There’s still a long way to go but every satisfying feedback from users or merchants rewards our diligence and endeavor. Now we’re confident to say once you give CouponBirds a chance you’ll like it.
Q: What are your plans for the future?
A: The needs of users have been changing as mobile internet is adopted more widely. CouponBirds will continue improving user experience with more high-quality coupon codes. In the near future, we’ll focus more on local deals.
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