Listen to this articleCuralate is the only full-funnel solution that helps marketing and eCommerce teams unlock the full potential of images in order to grow their business. The company recently raised $27.5 Million in a new round of funding. Here is our recent interview with Matt Langie, CMO of Curalate:
Q: You’ve recently announced $27.5 Million in a new funding round led by NEA, tell us something more?
A: We’re reshaping the $1.6 trillion global eCommerce marketplace by fundamentally changing the way consumers discover, engage, and buy from brands. These funds give us the means to realize this vision, and makes Curalate the best-funded visual commerce platform on the planet to ensure that we have the resources needed to scale our platform and business, massively.
Q: Curalate allows brands to buy ads on Instagram and Facebook, what are main advantages of your proprietary platform?
A: We enable brands to build smarter audience segments and discover the power of insight-driven creative. This enables brands to reach new Instagram users and drive campaigns with results as high as 81% click-through rate improvement.
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Q: How would you describe your key features?
A: The Curalate Visual Commerce Platform connects content to commerce throughout the customer journey to generate awareness, increase engagement, and drive revenue. It includes five primary solutions, including:
- Like2Buy: Turns a brand’s Instagram profile into a shoppable gallery for consumers to buy products from any Instagram post
- Fanreel: Seamlessly aggregates user-generated content from customers, store associates, retail partners, and brand influencers onto a brand’s website to enhance the ecommerce experience with inspiring imagery
- Visual Insights: Uses image-recognition technology to produce analytics about product imagery being shared across Instagram, Pinterest, Tumblr and other networks
Reveal – Makes images on blogs and influencer sites shoppable by tagging the products in them and linking directly to product display pages. - Ads – Enables brands to publish highly targeted ads on Instagram and Facebook using a proprietary dataset of audience insight and creative content amassed from more than 75MM unique consumer engagements monthly.
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Q: What are your plans for next six months?
A: Curalate will continue to invest in our Visual Commerce Platform with new technology innovations as well as hiring top talent who will help drive our business success even further.
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