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Below is our recent interview with Paul Pruett, CEO at Designer Protein:
Q: What is unique about Designer Protein and how do you stand out from competition?
A: Designer Protein has been a pioneer and innovator in the protein powder category for 25 years strong. It was the first company to provide commercially instantized whey protein powder for the general consumer marketplace and continues to bring “firsts” to the market.
Q: How are you disrupting the category?
A: Designer Protein is the original disruptor. Its legacy of creating pure + clean products for active lifestyles is unsurpassed. Totally Egg® is its latest formulaic breakthrough.
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Q: How is the community accepting/adopting Designer Protein over other brands?
A: Designer Protein’s dedicated community demands the finest ingredients and on-trend products. Its brand platforms continue to expand and thrive as consumers become better educated on the needs for clean, pure, and better-for-you nutrition.
Q: What target demos are you focusing on currently?
A: Designer Protein’s demographic consists of those who have active lifestyles, are goal-oriented and looking to achieve balance in their health and wellness journey.
Q: Could you provide a brief introduction to Designer Protein?
A: Designer Protein is a legacy brand. Since introducing our flagship brand, Designer Whey in 1993, we focus on creating the highest quality products for active lifestyles. Designer Protein was the first company to brand commercially instantize whey protein powder for the general consumer marketplace, a forerunner in promoting the removal of artificial ingredients, a pioneer of gluten-free protein powders, an advocate of kosher-certification, and now the first to create a protein that contains the benefits of both egg yolk and egg whites. Designer Protein exists to help consumers achieve their health and fitness goals with the most advanced products known to science.
Q: Can you give us insights into your products?
A: Designer Protein has an array of protein powder products that start with our flagship brand, Designer Whey, as well as plant-based, egg, blend proteins and superfoods.
Designer Whey® takes it to the next level with our premium 100% natural whey protein – free of artificial growth hormones and antibiotics. We have an assortment of Designer Whey products under this umbrella, each with an added bonus to the formula: Designer Whey Advanced, Designer Whey Native Whey, Designer Whey Protein Meal.
Essential 10® and Organic Pro 30 are a combination of non-GMO pea protein and organic sprouted rice protein. This combination of pea and rice provide the key EAAs not typically found in all plant proteins. It helps convert carbs into energy so they won’t be stored as fat. Plant-based proteins give you the nutrients needed to fight free radicals, support immune health, help keep hunger away and assist digestive health.
Designer Protein’s Totally Egg® is first-to-market in using both egg white and egg yolk protein. It is a rich source of vitamins B1 and B12. It’s packed with BCAAs and EAAs needed for ideal body performance and recovery. Egg protein also contains the phospholipids; phosphatidylcholine and phosphatidylserine, which have been known to help support brain health.
A blend protein powder is a product that contains more than one type of protein in an effort to provide more nutritional value. Blends offer your body fast-acting, easily absorbed proteins along with slow-release proteins that provide fuel for muscle growth all throughout the day and night. Each of Designer Protein’s blends, such as Aria® Protein, Sustained Energy or Lite Protein®, has an added benefit to help achieve your goals.
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Q: What makes Totally Egg a game changer for the industry?
A: Totally Egg revolutionary. It is the first ever protein powder to contain the vital nutrients of the whole egg. The naturally occurring super nutrient, lecithin, contains phosphatidycholine and phosphatidyserine which support both brain function and cellular health. With only 6 ingredients, Totally Egg is Keto and Certified Paleo-friendly.
Q: What are your plans moving forward?
A: Designer Protein continues to keep a pulse on the protein powder marketplace – it anticipates and delivers on what consumers want and need…even before they knowingly realize it. At its core Designer Protein is synonymous with innovation. We look forward to our next ground-breaking product reveal.
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