Listen to this articleBelow is our recent interview with Shahrouz Varshabi, the Founder & CEO Designity:
Q: Could you provide our readers with a brief introduction to your company?
A: Designity, a noteworthy player in the creative industry, disrupts traditional creative agencies with its tech-enabled platform and proprietary system. Designity is transforming the creative design services industry, moving away from outdated and ineffective marketing and design methods. Companies typically hire in-house designers, which is costly, time-consuming, skill-limiting, and requires substantial supervision. Working with traditional design and marketing agencies offers an alternative but at a high cost. Marketplaces like Upwork and Fiverr claim to offer a more affordable solution, but their model lacks reliability and optimization for creative services, causing frustration for businesses.
When clients begin working with Designity, they connect with a personality-matched Creative Director (CD) as their primary point of contact. The CD collaborates with an interchangeable team of creatives to support businesses with any design and marketing needs. The CD’s responsibilities include discussing the client’s objectives, presenting strategic ideas for growth, creating project briefs and actionable timelines, assigning the right creatives from a vetted pool, and managing them to ensure a hassle-free and high-quality outcome. This model results in a 10x faster turnaround than traditional creative agencies and 65% lower cost than in-house creative teams. The combination of tech-enabled platform automation, heavily vetted US-based creatives, and a visionary CD result in a singular experience for clients which opens up new avenues for growth.
Designity has individually vetted and categorized thousands of US-based creatives since its inception, leading to a creative community composed of the top 3% of US-based creatives. With unique technology and a proprietary system, Designity enables its vetted creative community to collaborate with businesses, delivering over 20,000 high-quality design and marketing projects across 100 different categories.
Q: Any highlights on your recent announcement?
A: Designity’s collaborative approach has recently convinced both small and large companies, including Calendly, Kung Fu Tea, and Marriott Hotels, to use Designity for their design and marketing efforts instead of traditional, costly, and inefficient alternatives.
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Q: Can you give us more insights into your offering?
A: Designity’s innovative approach is revolutionizing the creative industry by blending technology with a human touch. As businesses continually evolve and adapt to changes in the digital landscape, digital services play a pivotal role. Designity has made it possible for businesses to have access to affordable, faster, and high-quality design services. This balance fosters win-win situations for creatives and businesses alike on the Designity platform.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: We are working diligently to position Designity as a Web 3.0 and NFT-enabled platform, with the ultimate goal to expand it to a global market. Our ambition is for Designity to become the leading collaborative platform for creatives and businesses across the world, empowering creatives to beautify the world and helping businesses create the next generation of products and services
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Q: What is the best thing about your company that people might not know about?
A: Founded in 2017 in New York City, Designity emerged from the personal frustration of Shahrouz Varshabi, an immigrant entrepreneur from Iran. Initially, Designity aimed to support the new generation of creatives fresh out of college by connecting them with businesses to gain real-world experience. Today, Designity disrupts traditional creative agencies by maintaining its original vision to mentor emerging creatives and empower creative collaboration, while also offering new levels of visibility and platform-powered efficiency to clients.
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