Listen to this articleBelow is our recent interview with Yevgen Tsvetukhin, Product Manager at Mailtrap:
Q: Mailtrap is an email sandbox service. What does it mean?
A: Mailtrap is an email sandbox, an email testing service that helps fix broken emails before sending them to real users. Sandbox here emphasizes the security and isolation of the testing process – no test emails will reach users.
Let me explain. Say, your company needs to send 10,000 emails. You have to make sure every one of them contains the correct information, renders well on popular email clients, and, of course, is delivered to end-users.
To test this volume, you need to either perform manual testing or use a set of tools. If something goes wrong, your unpolished emails can accidentally reach real people.
While using Mailtrap, you make email testing not only automated but safe because everything is performed in a staging environment. Mailtrap imitates the work of an SMTP server and captures all the test emails. You can analyze them and refine till they become perfect enough to reach customers.
Recommended: Meet Airbase – The Only Truly Comprehensive Spend Management Platform For Small And Midsize Companies
Q: Why is email testing so important?
A: Firstly, untested emails can damage your brand reputation and eventually affect income. Can you imagine the frustration from sending thousands of broken emails? We can. Actually, we experienced it. Developers from Railsware, a product studio that built Mailtrap, accidentally sent thousands of test emails to users working on a client product. After that, an idea of making a testing SMTP server appeared, and Mailtrap was born.
Secondly, you need to provide a top-notch customer experience. If you send a password reset email or any other transactional email to a user, it must contain the correct information, reset link, and so on. Needless to say, this email should be delivered. If you skip testing tech email aspects, eventually, you may disappoint your customers when they need you the most.
And the third reason relates to email marketing. This strategy is still popular and effective. Lots of companies worldwide are into email marketing. So marketing teams need to surprise and engage customers. Also, emails are becoming more personalized and sophisticated. Spam filters, email infrastructure are also constantly being improved.
From this, there are many nuances to meet and elements to test for making your emails perfect and delivered.
Overall, if you follow our rule that each email is important and must be inspected, you secure yourself from failures that can damage your brand and customers.
Q: Who is the target audience of your product?
A: Mailtrap is a service popular among techies. Individual software developers, DevOps, dev teams, QAs use it to streamline the email testing process. Some Mailtrap features like HTML/CSS check or API integration, which are very helpful for automating the flow, are easy to use for people with a tech background.
But our team improves UI/UX to make it more appealing and understandable. So the cases when marketers and designers use our product aren’t rare at all. Besides, our service is collaboration-friendly, and teams can work together on testing effortlessly.
Recommended: Q: Is Mailtrap a free tool?
A: You can quickly sign up for a Free account. It’s an excellent option to check out the core functionality of Mailtrap or work on a single project.
There’s an alternative Individual plan that has bigger limits of inboxes, projects, and more. It costs $9.99/month. If you need to collaborate with your team constantly, our Team plan or higher plans will come in handy.
Overall, we offer a few plans meeting the needs of various users – from one-person teams to enterprises.
Q: What to expect from Mailtrap in the near future?
A: We’re constantly working on enhancing existing product features. For example, we’ve launched an advanced version of HTML Email Checker. With its help, you can inspect CSS/HTML elements, verify email clients support, and preview rendering. It’s everything you need to polish the design of your emails and fix errors.
Also, we’ve recently redesigned our website and app to improve UI/UX.
In terms of bigger plans, we’re preparing Advanced User Management for big companies, which you’ll see soon.
Activate Social Media:
