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Envisics Secures $100 Million To Propel Augmented Reality Display Tech In Automobiles

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Envisics - Redefining the way people see

Envisics, a leading holographics company from the UK, has made significant strides in the automotive tech industry by successfully raising $100 million in a Series C funding round. Their innovative technology, which projects crucial data such as navigation and safety alerts onto car windscreens, is set to redefine the driving experience.

A Landmark Series C Round

The company’s Series C round, which culminated in a whopping $100 million, was initiated with a $50 million tranche in March. This initial investment catapulted Envisics to a commendable $500 million valuation. While the company has remained tight-lipped about its valuation post the closure of the Series C round, it has welcomed new investors, including M&G Investments.

Prominent Backers and Collaborations

Hyundai Mobis took the lead in the previous $50 million round, with notable participants like InMotion Ventures (Jaguar Land Rover’s investment arm) and Stellantis. As Envisics inches closer to commercializing its augmented reality heads-up display (AR HUD), General Motors has confirmed the integration of Envisics’ second-gen displays in the electric Cadillac Lyriq.

A Visionary Approach to Driving

Dr. Jamieson Christmas, the CEO & Founder of Envisics, has expressed optimism about the timely release of their first HUDs with GM within the year. While he hinted at collaborations with major players in the automotive industry, specific names beyond Jaguar Land Rover and GM were not disclosed.

The Future of In-Car Displays

Traditional in-car displays, usually LED screens positioned above the center console, require drivers to divert their attention from the road. This poses potential safety risks. Augmented Reality HUDs, like those developed by Envisics, aim to mitigate these risks by projecting essential information directly onto the windscreen, ensuring drivers can access data without losing focus on the road.

The Broader Implications for the Auto Industry

The integration of AR HUDs is gaining traction among automakers, especially as they simultaneously advance driver assistance systems and autonomous driving technologies. Companies like BMW have already showcased concept cars featuring AR HUDs, hinting at a future where such technology becomes a standard feature in vehicles.

A New Era of Driving Experience

With its recent funding and collaborations, Envisics is poised to usher in a new era of driving experience. By seamlessly integrating advanced AR technology with traditional driving mechanisms, the company is set to offer drivers a safer, more intuitive, and immersive journey on the roads.

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