Kim Ashley Design - Handmade Jewelry That Is An On-Trend Effortless And Chic Look For Today’s Modern Woman

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Below is our recent interview with Kim Ashley, Principal at Kim Ashley Design:

Q: Can you tell us something more about the company and what you do?

KA: My line, Kim Ashley Design is handmade jewelry that is an on-trend effortless and chic look for today’s modern woman. The line is attainable style that helps you create a personal style identity. It’s easy to wear, affordable to collect and personalized in that each stack is uniquely inspired by the customers choice of stones, bead size, diamonds and quantity. Kim Ashley Design is also a strong customer service provider, it’s in my DNA and a key to our success.

Q: Kim, let’s start with your background. How did you get the idea to create your own collection of jewelry?

KA: I’ve always been inspired when creating beautiful things that bring joy to others – whether it’s fashion, food, floral or home design. Growing up in Southern California, the regions physical beauty and laid back luxe not only inspired my personal style, but fueled my desire to create. The process of creating something that will make a lasting impression, something that will bring a smile to your face whenever you wear it or think of it, something that makes you feel happy and sexy, is what inspires me on a daily basis.

I came from a marketing background, and was feeling increasingly unfulfilled by my corporate job at CBS Television, so I quit my job, and launched Kim Ashley Design in July 2017. The first on my ‘to do’ list – a collection of contemporary yet classic stacking bead bracelets in gold-filled and sterling silver beads. I launched a collection to fill the void in the market for simple yet timeless jewelry that is effortless and chic – pieces that can “throw on” to complete the perfect ensemble. Nothing makes me happier than having a friend, or a complete stranger, grab my wrist and insist to know WHERE I got my bead bracelet stacks.

Q: What kinds of products do you offer to your customers?

KA: My gold bead bracelet collection is divided into Classic, Color and Diamond Collections. All bracelets are handmade– and are strung on a heavy elastic band in order to slip on and go. The Classic Collection offering includes various size beads in gold-filled beads or sterling silver beads. They are stackable and meant to be worn layered. The Color Collection pairs signature gold-filled or sterling silver beads with natural gemstones including sapphire, garnet and ruby jade, among other top selling stone beads. The Diamond collection features 14K diamond beads and diamond bars as the centerpiece.

Q: I read something about your partnership with the ultimate Girl Day Trip, the WHAT SUMMIT at Skywalker Ranch; could you tell us something more?

KA: The Summit Founders Gina Pell and Amy Parker reached out to me to create a special gold bead bracelet for their Founders Circle group of women supporting women, not just in the work place, but as a whole person. They were looking for something chic, not a rubber or paper wrist band. Something that could be a source of empowerment. Knowing everything the WHAT SUMMIT represents—I chose a Garnets, a stone known for bringing prosperity and abundance and encouraging gratitude and service to others. The garnet stones centered the gold-filled bead bracelets. They can be stacked with any of the other gemstones bead bracelets for the layered look.

Q: What are your plans for the future?

KA: I’m always looking to add pieces to the line, and find new stones that sell well. I would also really like to name my pieces—I love when you buy a lipstick and it’s a best girlfriend’s name. We’re always expanding my presence in retail stores across the globe and online at KimAshleyDesign.com. I’m working on a lifestyle blog, which doesn’t feel like work. It’s such a natural extension of what I do every day. A big must for 2020 is working with more charitable and women’s empowerment groups. I was very fortunate early on in my marketing career to have two amazing female bosses who wanted to see me succeed. Their confidence and kindness has always been a part of how I do business.

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