Kumulus Vape Offers An Unparalleled Range Of High-Performance Products At Competitive Prices

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Below is our recent interview with Rémi BAERT, CEO of Kumulus Vape:

Q: Could you provide our readers with a brief introduction to Kumulus Vape?

A: Kumulus Vape is one of the top online French retailers of dedicated e-cigarette products. Active in the fight against tobacco and a defender of the e-cigarette sector, Kumulus Vape offers an unparalleled range of high-performance products at competitive prices.

Founded in 2012, our company rapidly ascended to become one of the leaders on this regulated sector that is increasingly recognized by the general public, health authorities (the French Economic, Social and Environmental Council – CESE) and government (French Ministry of Health).

Our model comprises two complementary activities: B2C (online sales only) and B2B (sales to a network of specialist retailers). Our original activity, B2C, has grown rapidly over the last three years. Between 2016 and 2018, business has soared and the number of customers tripled. Sales (40% of total sales) also tripled over the period to reach €2.8 million in 2018. Our B2B business (60% of total sales), which began in 2017, has also been an instant success. Today, more and more specialist retailers use Kumulus Vape for all their supplies.

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Q: What kinds of products do you offer to your customers?

A: Our extensive catalogue of over 6,000 references caters to both “beginner” and expert e-cigarette users. Devices, e-liquid or DIY: they’re more than 250 different e-cig brands in our catalogue, all from France, USA or Asia.

Q: What makes you stand out from your competition?

A: Kumulus Vape is the first 100% online e-cigarette specialist to go public. Our site has no equal in the French vape market. Our website covers all the vapers needs. For example, our team is proud to offer complete kits for beginners, easy to use and economical. Because we are passionate, we also focus on the most advanced equipment. Rebuildable, high end, bottom feeder and mods of exception: the most experienced vapers will find all they need to satisfy their curiosity, with the guarantee of a true follow-up of the references in the time. Because there is custard and custard, Kumulus Vape now records more than 150 different brands of e-liquids in its catalog, placing our website well ahead of the rest of the pack. We also give a place of choice to craftsmen, especially from France. If a product stands out in the world of electronic cigarettes, you’ll always find it at Kumulus Vape!

Q: Over the past 12 months, you’ve achieved a record 4.9 out of 5 in terms of customer satisfaction. How did you manage to achieve this?

A: Over the past 12 months, Kumulus Vape achieved a record 4.9 out of 5 in terms of customer satisfaction! This exceptional score is a great pride for us and we warmly thank our customers. It’s also the result of a real teamwork and a constant attention to small details.

Every day of the week, our customer service looks forward to answering our client questions and to better understanding their needs. The same concern for excellence lies in our logistics team, which prepares the parcels daily.

The satisfaction of our customers is at the heart of our priorities. A very attentive listening of the needs of our customers; a systematic response to each of their problems; but also a certain form of generosity are for us the ingredients of a good customer relationship based on trust and quality.

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Q: What are your plans for the future?

A: To facilitate our growth, in early 2019 we doubled our order processing capacity by moving to new premises of 2,600 m² just outside of Lyon. This integrated logistics platform is designed to handle up to €80 million orders per year. Today we’re poised to accelerate our growth and we intend to hit the €15 million sales mark from 2020 onwards.

To this end, we plan to hire sales representatives in France and step up its marketing and visibility, particularly via search engine optimisation. Kumulus Vape will also draw on new growth drivers and find ways to expand its margins, such as boosting the share of its white-label products. Since 2016, we offer a diverse range of e-liquids (Origa, Mythik, Master DIY) that are already distributed worldwide.

In the long run, Kumulus Vape and its shareholders are focused on increasing the free float. Kumulus Vape’s admission on Euronext Access is a first step before potentially transferring its shares to the Euronext Growth compartment.