Listen to this articleLumegent specializes in effective business marketing through print. Below is our recent interview with Billy Thompson, Chief Executive Officer of Lumegent:
Q: Could you provide our readers with a brief introduction to Lumegent?
A: Utilizing physical marketing, we determine the best print strategy within our client’s marketing plan to ensure optimal results within a specified budget. With products like direct mail, internal and external signage, store displays, and marketing collateral we execute our clients’ physical marketing plans from inception to completion. Physical marketing is making a powerful return with the cluttered overabundance of digital marketing currently in the advertising space. Physical marketing not only supplements a client’s current marketing plan, it allows it to stand out from the competition.
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Q: Can you give us insights into your services?
A: Lumegent offers a wide variety of services to support our clients’ marketing programs. We can develop a marketing program from scratch through consulting, content writing, design, brand development, program launch and print. For some of our clients, we support the process from conception to completion, for others, we hone specific aspects that are struggling. We can support any aspect of marketing for our clients and partner together to reach their goals. Each client’s experience with Lumegent is different and customized to fit their program and goals. Regardless of the services used at Lumegent, all our clients are important, and our entire team is focused on ensuring a lasting and successful relationship is built, together.
Q: What makes your approach unique?
A: In the current digital age, physical marketing has taken a backseat. Many have forgotten the impactful value of reaching their audience with a physical item that they can feel and touch. We work with our clients to not fully consume their marketing budgets with one approach but bring in our expertise in physical marketing to supplement and grow their program holistically. With the ever-expanding digital advertising, marketing messages are being blocked, lost, or scattered in the millions of other online advertisers. Bringing physical marketing back into a comprehensive marketing program ensures your target audience hears your message, sees your message and feels your message.
Q: We’ve heard a lot about the donations and volunteer programs developed by Lumegent, could you give us some insight into that?
A: Lumegent takes great pride in what we do with the success we’ve earned. We’ve developed many programs to give back to our community and to those that may not be able to afford our services. Recently, Lumegent redeveloped the branding and marketing for a veteran-focused non-profit that gives back to those that have served our country. We’ve developed up-and-coming athletes looking to make a name, notably Sean “The Cowboy” Sweeney of CrossFit Games fame. Currently, we are launching the branding and marketing for new tech products at no cost to help new entrepreneurs have an opportunity to promote their products to the world. Aside from our branding programs, we also provide sponsorships and donations to community programs, mentorships, internships, and other positive community programs.
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Q: Can you tell us what’s next for the company’s future?
A: Lumegent has been through some structural changes in the last year, and as a young company it’s been a chaotic few years. We’ve redeveloped portions of the business to ensure our mission is completely aligned. Lumegent will stay on course in developing the physical marketing space while ensuring that we use our talents and success to give back along the way. In the next few years, we strive to grow and be recognized as a leader in marketing. We want to be the organization that takes a new and unique approach to a timeless advertising method in physical marketing while making a positive impact on the world.
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