Listen to this articleAwestruck is a full service digital media agency that will have a laser-focus on the fast-paced travel, tourism, hospitality, and entertainment verticals. Below is our recent interview with Ryan Sprance, the Founder of Awestruck:
Q: Ryan, can you tell us something more about the company?
A: The company is formed as a result of a merger of talent between Kaihatsu Media and 212 Group. Our unified team give us a significant competitive advantage by combining expertise across a full spectrum of digital offerings. Awestruck will combine the best of traditional media placement with the understanding and mastery of today’s digital age. From social media and brand reputation management to data harvesting and OTT/CTA advertising, Awestruck can skillfully address every facet of a client’s needs.
Q: Ryan, let’s start with your background. What were you doing before Kaihatsu Media ?
A: Prior to running Kaihatsu Media and our new venture Awestruck, I spent 20+ years in corporate America running sales & operations for various companies. Most notably, I worked in a leadership role for Apple and also headed up operations for a $1.2 billion division of T-Mobile. In 2013, I began working in digital media with a side hustle project called The Stylish Man which is a men’s lifestyle media brand.
Q: How do you plan to shake the travel, tourism, hospitality and entertainment industries?
A: We have something that is extremely unique. Most agencies specialize in one area and moonlight in other services that are, in theory complimentary. Our team has extensive experience in social media strategy and execution, data science, website development, search and OTT. Awestruck can provide a new resort project with a full gamut of digital media services which are intrinsically connected by our data harvesting approach.
Q: You combined three of the preeminent marketing, advertising and branding executives in the U.S. to create Awestruck; could you tell us something more?
A: Our Founders are comprised of myself, Ryan Sprance, Dave Marcy, and Nat “Ace” Collins. I learned social media platforms from the ground up by building a lifestyle media brand. Most social media experts are not practitioners and have never build a large community. Having done that, gives me the on-field experience needed to strategize the best solutions for our clients. Dave Marcy spent 18 years in TV in leadership roles with the last few of those being on the digital side. Ace Collins has managed hundreds of extensive search and data science campaigns delivering millions in trackable revenue. Prior to forming Awestruck, Kaihatsu Media and 212 Group shared a host of clients in the travel and entertainment space. In a situation where both of our companies worked jointly on a client account, are results were far above the industry best in class.
Q: What are the company’s plans and goals for the future?
A: In 2020 we are seeking to go deeper in data and OTT campaigns. Our process for data harvesting provides us with an exceptional ability to target more accurately on Facebook and Google search. We are also adding more resources on the creative side to develop engaging video content that can be distributed on social platforms. Because the people resources for Kaihatsu Media and 212 Group have merged, we are in a strong operational position to execute at a high level. As we on-board clients in the travel, entertainment and tourism verticals we can hit the ground running with a vetted blueprint for success.
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