Listen to this articleBelow is our recent interview with Are Traasdahl, the Founder and CEO at Crisp:
Q: Could you provide our readers with a brief introduction to Crisp?
A: Crisp is the leading collaborative commerce platform connecting CPGs to real-time data from 40+ retailers and distributors.
Crisp’s scalable, secure infrastructure aggregates data across retail sources, delivering store-level data to cloud platforms, BI tools, media-buying platforms, and more. Hundreds of brands trust Crisp for actionable sales and supply chain insights to grow sales, streamline operations, and optimize marketing ROI.
Q: Who is your key demographic of your sales target and why are they considered an ideal prospect for Crisp?
A: Crisp serves hundreds of leading CPG brands, enabling teams across the enterprise to leverage timely sales and inventory data for daily decision-making. Crisp works with IT and analytics teams to automate data aggregation and cleaning, saving significant internal resources while improving data reliability. Crisp also works with leaders across sales, marketing, and supply chain departments to help their teams leverage retail data within the tools and systems they rely on most.
Q: Any highlights on your recent announcement?
A: With data from Crisp, Tinuiti helped modern soda manufacturer poppi identify which channels are most effective at driving in-store sales. For example, geographies that were served an Amazon Online Video ad were 15% more likely to purchase poppi products in-store that week than areas that were not served an ad. When investigating social channels, Tinuiti found immense value in TikTok, encouraging geographies at 80% higher rates to buy poppi in-store. These early results demonstrate the strong potential of using in-store data to optimize marketing efforts.
Q: What can we expect from Crisp in the next 6 months? What are your plans?
A: Data is at the center of exciting advancements coming to retail in 2024. Walmart has launched Luminate, a data platform offering unprecedented visibility – and unprecedented volumes of data – to its suppliers. Crisp will help customers make this transition seamlessly while realizing the full value of the Luminate platform.
We’ll also see the adoption of AI across retail, enabling brands and retailers to optimize operations and supercharge analytics. But the output of AI is only as smart as the input. Crisp enables CPGs to implement a data strategy that leverages real-time, clean, granular data to realize the full value of AI.
Q: What is the best thing about Crisp that people might not know about?
A: Crisp is not a data syndicator. Crisp helps brands leverage their own retail data, which is historically shared by retailers through legacy vendor portals. With 40+ retailer and distributor integrations, Crisp extracts, normalizes, and structures data in a way that is consistent across retail partners – making it easy for brands to leverage actionable insights based on daily, SKU- and store-level data.
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