Personify XP Automates Personalised Experiences For Anonymous Website Visitors Through AI

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Below is our recent interview with Joshua Scotton, CTO & Co-Founder of Personify XP:

Q: Could you provide our readers with a brief introduction to Personify XP?

A: In short, Personify XP automates digital experiences for anonymous online shoppers.

Our platform analyses a person’s behaviour as they navigate around a retailer’s website. Once our proprietary AI understands their purpose, Personify XP dynamically inserts content and products based on shopping context without the retailer or brand’s involvement. This all happens in seconds and is completely automated.

On average, customers see a 10% increase in revenue.

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Q: What is your core competence?

A: We may only do one thing, but we do it exceptionally well – automated personalisation. Gartner recently named us a Cool Vendor in Personalisation.

Q: Who are your clients and what are some of the key challenges you’re helping them solve?

A: Personify XP partners with global brands like boohoo, Farfetch, 7 For All Mankind, Pentland Brands, Hawes & Curtis and Lovehoney.

With us, retailers can still personlise their digital experiences irrespective of GDPR, CCPA and Google’s phasing out of third-party cookies in 2022.

With Personify XP, behavioural changes, driven in part by celebrity endorsements, discounts and new product launches, are recognised automatically in real time. Our technology then tailors the experience to the shopper. The retailer doesn’t have to do anything, thereby eliminating the need to create, adapt and deploy personalised content themselves. The time savings are huge.

Q: How would you convince the reader to start using Personify XP?

A: Pose this question: how are you going to personalise your online shopping experience once cookies no longer exist?

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Q: What can we expect from Personify XP in next six months?

A: Innovation, momentum and growth. We have already grown 420% YoY since August 2019. Our funding will enable us to expand into new markets, forge new partnerships to drive channel revenue, increase marketing spend to fuel lead generation, and improve the overall product experience.

Last Updated on January 9, 2021