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Below is our recent interview with Robert Moeller, Director of Global Sales and Marketing for Anvid Products:
Q: Could you provide our readers with a brief introduction to Sienna?
A: Sienna is the flagship brand of Anvid Products, one of the world’s leading designers and manufacturers of high-quality, environmentally safe steam-cleaning products with 25 years’ experience. The Sienna brand, which is distributed globally, offers a full selection of quality steam and UV appliances – as well as accessories – that steam, press, refresh, sanitize, clean, and deodorize a wide range of items and surfaces. The list includes floors, garments, and jewelry, windows, countertops, bathrooms, kitchen fixtures, children’s toys, even BBQ grills. These steam appliances not only eliminate 99.9% of all bacteria, they use no caustic chemicals that can harm the ecosystem. Plus, they are durable, reliable and easy to operate.
Anvid’s manufacturing plant is located in Guangzhou, Guangdong, China; all tooling, machining, molding, assembly, packaging, quality control and lab testing are provided at that site. Corporate, warehouse and customer service office operate out of Livermore, CA. Anvid Products, Inc. also offers private label opportunities.
Recommended: Q: The Global Steam Cleaners market is expected to witness high growth in the future. What is the reason for this?
A: There are a number of reasons for this exponential growth that we are about to witness:
• Low Cost: One of the primary reasons is the effectiveness and cost-efficiency of steam. It’s extremely low cost (obviously it only requires water).
• Versatile: Steam can clean a wide range of materials safely, without any damage or abrasion.
• Safe and Ecofriendly: Because people today are more environmentally conscious, the fact that an effective steam device requires no caustic chemicals or cleaning agents – which can be harmful not only to the ecosystem but to pets and children as well – is a huge selling point.
• Sanitizes: Steam not only cleans, it sanitizes as well, killing as much as 99.9% of all germs on surfaces.
Q: Can you tell us something more about your products?
A: All of our products are EPA approved, so the consumer can be completely confident about their “ecofriendliness.” What’s more, many of our devices are patented and offer features and capabilities that our competitors don’t. Take our TrioShine Jewelry Cleaner, for example. All jewelry cleaners, including the TrioShine, utilize steam as well as an ultrasonic bath. But TrioShine is the only one that also adds the element of ultraviolet light, which has been proven to kill virtually 99.95 of the germs on the jewelry’s surface. Ultimately, we offer “best-in-class” performance at each price-point.
Q: Do you have any new products coming out in the near future?
A: We have two exciting new products, one of which has already hit the market:Grilltastic
Our new patent-pending Grilltastic cleans and sanitizes the dirty surfaces of BBQ grills, no matter how difficult the grease and grime. What’s unique is that it is the ONLY grill cleaner that produces its own steam: all other cleaners spray tap water and rely on the hot grill to produce the steam. As a result, Grilltastic will produce more consistent steam to clean and disinfect more efficiently. Plus, it can be used on a hot or cold grill, a major convenience factor.
We will also be introducing new handheld garment steamers with “best-in-class” features at extremely affordable price points.
Q: Are all of your products environmentally friendly? Why is it important for you?
A: Our company philosophy is based on providing only eco-friendly products. We appreciate that we are all on this planet together and want to do our part to ensure that we care for it the best way we can. In our case, it means producing devices that clean with only safe, ecofriendly steam and no chemicals. Besides the ethical perspective, it’s a sound selling strategy: consumers are becoming more and more ecofriendly, and we want to provide them with the kind of products that allow them to do their part to ensure the planet’s well-being.
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Q: Who do you view as your closest competitor and what key factors differentiate yourselves?
A: We compete against Shark, Bissell, Black & Decker, and others. We find that our products consistently outperform their products in overall use and function. What’s more, we also find that many of our products have unique features that cannot be found on any competitive device – for example, the UV light on our TrioShine, and Grilltastic’s ability to produce its own steam. There are myriad features such as these that have not been replicated by our competitors.
Q: What does the future hold? Where is the company headed?
A: Sienna is committed to creating the best-performing, environmentally safe consumer products, at all retail points, for worry-free consumer use. In this way, we will continue to find new and innovative ways to support our customers’ healthy and clean living lifestyle.
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