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Below is our recent interview with Danielle Wilhelm, from HYLETE:
Q: Could you provide our readers with a brief introduction to HYLETE?
A: Founded in 2012, HYLETE is a community built, backed, and driven brand, created on the core belief that premium performance apparel, footwear, and gear does not have to come with a high price tag. Every detail of every design has a purpose; whether it’s fine-tuned for your most intense training session, or optimized for comfort outside of the gym, our dedication to innovation and quality is clear.
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Q: What kinds of products do you offer to your clients? What makes them unique?
A: HYLETE, Inc. is engaged in the design, development, manufacturing and distribution of premium performance apparel, footwear, and gear for men and women, including items such as shorts, pants, tops, jackets, shoes, and backpacks. HYLETE designs products with proprietary fabrics and/or innovative features differentiating them from their competition. HYLETE focuses its product, content, and initiatives on its community who live a fitness-based lifestyle.
Q: How are your prices so low? What’s the catch?
A: Premium performance apparel is expensive to produce, but by cutting out the middleman (i.e., retail stores), we are able to deliver high quality and innovative products at the best value possible at ‘HYLETE pricing’. The ‘retail value’ represents the estimated retail value of a comparable item of similar quality, available from other premium brands. Selling directly to the HYLETE community allows us to feature our products at exclusive HYLETE pricing, with a 100% fit guarantee.
Q: Tell us more about HYLETE points.
A: Community members earn 1 point for every $1 spent on HYLETE.com. Every 20 HYLETE rewards points are equal to $1.00 off your order when points are redeemed. When community members log in to their HYLETE accounts and shop, they are earning points towards their next order. There are also opportunities to earn bonus points when logged into and shopping with their HYLETE account.
Q: What advantages does HYLETE have over its competitors?
A: Along with the unique HYLETE pricing, HYLETE is a brand that is built, backed, and driven by our passionate and loyal community. We listen to what our community wants us to design, which is why we created HYLETE project. HYLETE project allows our community to help guide future product decisions. Our product team pushes the limit to design the world’s best performance and lifestyle apparel, footwear, and gear. The HYLETE community then ‘backs’ the new product concept, helping fund the project. Once a project is fully funded, we build it and ship it directly to the backers. To date, we have launched over 30 unique new product styles on HYLETE Project. The initiative has helped us gain insight into the most preferred colors and new products, thereby enabling us to better manage our inventory, and also give our community members the products they truly want.
Recommended: Q: What are your plans for the future?
A: HYLETE is working diligently towards an Initial Public Offering, which is planned to occur in 2019. Along with continuing to grow our brand and expanding our product offerings, we want to give our shareholders a liquidity option. Our goal at HYLETE is to continuously push the way we think, and ultimately, together with our community, change the landscape of fitness.
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