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Below is our recent interview with Jenna Salerno, Content Manager at USB Memory Direct:
Q: Jenna, tell us something more about the company and your products?
A: Founded in 2001, we specialize in designing, manufacturing, and printing custom USB flash drives for our clients. That would land us in the category of Ad Specialty companies, but unlike others, we operate more like a boutique with a singular focus. One of our core principles is to focus on one thing until we perfect it, and that is what we have done with custom flash drives.
Q: You’ve recently launched a new line of silicone USB flash drives shaped like emojis; could you tell us something more?
A: The Emoji USB flash drives are the result of us wanting to bring a high-quality set of consumer products to market that we too would enjoy ourselves. We wanted them to be highly durable, feel amazing in your hand, and also look great. We immediately decided to use silicone, because it is one of the few materials that can have all these properties and is also non-toxic. However, we had never utilized silicone in a multi-colored molding process. So we had to overcome quite a few challenges to get it right. We spent months prototyping and improving both our design and the molding technique we used, but in the end, it was well worth the wait. We were able to achieve all our design goals, we even took a blow torch to one for fun, and that particular drive survived.
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Q: What kinds of flash drives can you make?
A: We can make almost anything into a flash drive, and we can use nearly any material to do it. We have previously made bespoke drives from wood, aluminum, steel, plastics, different types of rubbers, PVC, and of course silicone to name a few. We are also capable of designing custom PCBs for specializes purposes like lights or digital displays. We have even developed some flash drives that move once plugged into a computer. There are some exceptions, of course, for example, we cannot make a toothpick into a flash drive, at least not yet.
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Q: How does it work – from the idea to the final product?
A: The majority of clients choose to use our PVC rubber process, and that is a very easy process. You just send us a picture or a sketch, sometimes we are told “we want a shark,” and we send you back a 3D render for approval. From there we can either make changes or start production.
For more complicated products, things with custom electronics or exotic materials, we will need to communicate with the client much more to ascertain design goals and budgeting. From there, we will start to work with our engineering staff to determine the feasibility of certain aspects of the project based on the client’s budget and design requirements. After that, the process is also pretty straight forward: renders, modifications, approval, then production.
Q: Can you give us insights into your services?
A: Our services include wholesale flash drives, packaging, and other promotional tech products. We specialize primarily in customization, which includes multi-color printing, laser engraving, and custom shape USBs. As a flash drive company, we love helping businesses promote their brand through personalized products that their clients can use.
Recommended: Q: What are your plans for the future?
A: We plan on expanding our product offering to include other promotional products. However, we don’t want to be just another “promotional product vendor” where there are tens of thousands of products offered, and a fraction of a percentage of them are quality products. While cheap promotional items have their place in marketing, we want to provide high-quality items that are personally vetted by our staff and that we would actually want to use in our daily lives. This is the philosophy behind flash drives as a promotional product, give the client something they will actually use not something they throw in the garbage when they exit the show floor.
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