Listen to this articleEver wonder how some businesses (in the same industry) are able to gain new customers and increases sales more easily than others? Sure there are factors like capital, the quality of products and services, and marketing strategies used, but one big thing that sets brands apart is their authority. A brand that has proven themselves to be experts in their industry in the eyes of their client or customer base is going to gain more traction than those that don’t.
What is Brand Authority and Why Does it Matter? How to build brand authority?
A brand’s authority is the trust they have cultivated with their target audience. This level of trust, in turn, impacts whether or not their customer base views them as an expert in their fields. In an age where consumers are becoming more conscious about who they patronize, it is imperative for businesses to invest in their authority. Why does this matter? A brand that is trustworthy and labeled as an authority or expert in their industry will have a much easier time retaining existing customers while increasing leads and sales.
How to Start Building Your Brand’s Authority Online
So how do you show your target audience that you’re an expert in your field? In this digital era of business, most of your efforts will be completed using online platforms. Below are a few suggestions on how to market your brand as an authority to retain customers, gain leads, increase sales, and beat out the competition.
Write Informational Posts on Blogs
Blogs have become a very instrumental means of marketing to your target audience. Blogs provide customers with more insight on who you are, what you have to offer, how your product or service will enhance their lives, and more. Use this platform to create informative and expert content. For example, if you were a plastic surgeon looking to get new clients you might create blog posts that talk about the innovative technologies available today, the types of services you offer, and other information on services like, for instance, facial reconstruction costs.
The more factual, informative information you’re able to provide consumers about your products, services, and the industry, the more confidence they have in what you’re selling. You shouldn’t stop short at writing content on your company blog. Having relevant posts on other authoritative blogs or websites can greatly increase your online traffic while helping to develop your brand name and authority within your field. Many blogs will allow you to post content as a guest writer and include backlinks to your website, social media pages, and products.
Show Off Awards, Certifications, and Newsworthy Headlines
What better way to let online users know that you’re an expert in your field than to show them proof with an award, certification, or newsworthy headline? If you’ve been recognized for any reason within your industry, proudly display this information where consumers can easily find it. Whether you post badges on your company website, add links to press releases or news articles, or post photos of awards you’ve received, it can make a great first impression that prompts consumers to trust that you know your stuff.
Never Underestimate the Support of Customers
If you’re really interested in gaining the trust of your target audience, look no further than your existing customers. Business owners can talk or write about their products and/or services until you’re blue in the face, but there’s something about hearing from “everyday people” that really grabs your audience’s attention. They get to hear firsthand accounts from people who have used the products or services. When there are a lot of favorable reviews, this helps to boost credibility, trust, and authority for your business. So, whether you add customer testimonials to your website, create a space for customers to write reviews in your eStore, or create testimonial videos and post them on social media, this can create great traction for your brand.
Being an authority in your industry can generate a lot of revenue for your business. When you use effective marketing tips like those discussed above to build your brand’s authority, you separate yourself from the competition and gain the trust of your followers. This, in turn, will help your business to expand your online visibility, create new leads, retain existing customers, gain new business, and make your brand a household name that stands out above the rest.
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