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Below is our recent interview with Juan Carlos Samper, CEO and Co-founder of WeAreContent:
Q: Could you provide our readers with a brief introduction to WeAreContent?
A: We are the only self-managed multimedia content platform, that connects experts in generation with customers who need it (marketplace), reducing production costs and guaranteeing top quality content. Right now we are focused on the Hispanic market (America, Spain and Latinamerica), and next year we will begin to move to the English and Portuguese market.
Q: How does WeAreContent Multimedia work?
A: We have 2 business models:
a. Premium Text: We guarantee top quality content with a community of more than 2200 content writers. We have a process in which we guarantee that you will receive quality content in a maximum of 7 days.
b. Multimedia: Is a pure marketplace, but is based on reverse auction. You as client decide how much are willing to pay and basic conditions.
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Q: What are the basics of content marketing?
A: • CM is a new marketing technique to plan, create and distribute valuable content to create audiences for brands.
• Some cases 99% savings vs ppc (pay per click)
• Real Asset for brands. Only pay once and receive permanent traffic
• Cost per lead 62% less than traditional advertising. Traditional advertising increases their costs permanently
• It is the axis of inbound marketing, and it is possible to reach audiences more economically and efficiently
• To buy Google and FB you must take courses, while the content requires learning from SEO.
Now that you can see the benefits of CM, where can you find suppliers of content who can help you?
WeAreContent is the place where you can find categorized suppliers to do that.
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Q: What are your plans for the future?
A: We are working to open in Mexico, USA and Spain. You can see more information about WeAreContent here.
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