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ACD Brings Modern Technology To A Fragmented Auto Insurance Claims Industry

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ACD is a technology company that services auto insurers in the United States. ACD is one of the leading InsurTech companies focused on connecting service and technology solutions for auto insurers through one unified platform. The company connects claims services and tech. Below is our interview with Ernie Bray, Chief Executive Officer at ACD:


Q: We saw that you received some big press in Entrepreneur Magazine. I bet that was exciting.

A: Yes, we were just named one of the Best Entrepreneurial Companies In America by them in the Entrepreneur 360 Awards. It was really big honor for us and 2016 has been a huge year. In fact we were also named to the Inc. 5000 for the 6th time in August so it’s been great. Companies in our industry rarely win these national awards so it’s really motivating for our team and a testament to all of the hard work and effort of the entire company.

Q: Tell us something more about the company and your services?

A: ACD is a technology company that services auto insurers in the United States. What we really do is connect all of the different pieces of the value chain for insurance companies when it comes to the damaged vehicle.

Think about it this way. When you get into an accident and the vehicle is damaged, it’s either repairable or determined to be a total loss, which in that case would be sent to a salvage yard. Our technology platform is the backbone in which insurance companies use to facilitate the vehicle claims process. This, paired with our integrated partnerships, helps determine whether a vehicle assessment can be completed with a mobile app, in-person inspection, at a repair facility or needs to be transported to a salvage yard. We also connect insurers with parts suppliers, vehicle valuations, recall safety information and a full network of damage estimators who can assess repair costs. One of the biggest things though, is our depth and breadth of data for insurers.

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Q: Could you explain the function and advantages of your AutoLink platform?

A: I think the biggest advantage for insurers is that our platform provides transparency to the process at a level not previously seen in our industry. We have customer-focused solutions that keep the client informed, and at the same time ensure the claim continues on track. Anyone who has been in an accident knows how inconvenient the process can be and we have built a modern platform that is focused on streamlining a traditionally fragmented process. I’d say the biggest factor for us is that our platform unifies and connects all of the pieces that an insurers needs in the material damage process.

Q: Who is your ideal customer and why?

A: Our core customers are auto insurers of various sizes. Our technology allows us to easily scale to meet any insurer’s needs so we seek out clients that want to dramatically improve their processes. Insurers are finding that those who adopt modern solutions are setting themselves up to succeed while those who are slow to react could face a much tougher road ahead. We really enjoy and target the insurers who get excited about streamlining and modernizing the claims process for the digitally empowered consumer. Working as partners we help optimize their workflow and drive their success.

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Q: What can we expect from ACD in next six months? What are your plans?

A: We’ve got some exciting plans in store in 2017. Much of our push will be to grow our mobile foothold, continue our focus on integrations and partnerships and to cap it off we will be unveiling some big solutions that will change the landscape in our sector. We just signed on three new insurers this past month and have several more already moving to us and leaving their current providers so we expect some big growth.

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Q: What do you find most interesting and rewarding in terms of running ACD?

A: I’d say the most rewarding thing is to be able to take modern technology and tackle a traditionally complicated and fragmented process. We absolutely love meeting with clients, studying and analyzing their challenges and working together to find a way to solve a problem. Too often, bigger companies just look to lock a client into a contract and move on. We see each client as a key partner in which we can work to customize and build solutions to meet their unique needs and provide them transparency along the way.

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