Listen to this articleBelow is our recent interview with Robert Weingartz, CEO and Founder of AirPlay Direct:
Q: Could you provide our readers with a brief introduction to your company?
A: AirPlay Direct is a leading global radio distribution and promotion platform that securely delivers music and promotional materials for artists and record labels to radio stations worldwide. AirPlay Direct is a professional B2B business solution for artists, labels and media / promotions firms to actively promote their new releases, as well as their musical catalog to radio programmers globally.
AirPlay Direct currently has over 11,000 radio station members in 100+ countries and serves over 45,000 artist / label members globally. AirPlay Direct specializes in the digital delivery and promotion of all forms of indie music: Americana, Bluegrass, Folk, Blues, Rock, Alt. Country, Roots, etc.
Q: Any highlights on your recent announcement?
A: I am pleased to share that AirPlay Direct was fortunate to set a new company record in 2021 for the delivery of artist and label catalogs to global radio.
According to recent industry reports and numbers, ‘catalog’ records accounted for a stunning 82.1% of total recorded music consumption in the US in the second half of 2021. Yes, over 82% of the U.S. music market is now claimed by catalog records, rather than new releases. The opportunities have never been greater for artists and labels to actively promote their new releases and ‘catalogs’ to global radio at the same time.
With the global Covid lockdowns and restrictions over the past couple of years, touring has become an almost impossible strategy for most artists. As a direct result, fans have been turning to radio more and more for entertainment and comfort. Likewise, pro-active artists and record labels are searching for ways to build upon their brand and maximize their ROI for their music catalogs. Big name artists have been selling their catalogs for astronomical amounts. As catalog’s relevance and importance continues to rise it is creating fresh exposure opportunities for artist and label catalogs to increase their value in-part by growing their global radio distribution and promotion footprint.
AirPlay Direct provides an effective, low-cost solution for global radio promotion in 2022. Our year has started off very busy with us supporting some great new releases to global radio from Janis Ian, Tinsley Ellis, Amy Scruggs, Jackson Browne and a lot of very cool music in general. We have also enjoyed promoting some incredible, deep catalog titles from the vaults of Delmark and CMH Records. Touring is beginning to open up and artists and labels are now starting to release and promote new music in conjunction with their upcoming tour schedules. We are looking forward to a very successful and busy year in 2022.
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Q: Can you give us more insights into your offering?
A: AirPlay Direct delivers a very low cost, high-impact, global radio solution for artists and labels. Our service offerings include a suite of digital smart-tools and professional resources for global radio distribution and promotion that include, artist profile pages, digital download tracking reports and station follow-up, AirPlay Direct Digital Press Kits / DPKs and APD Global Radio Indicator Charts. We even offer a free APD presentation and tutorial on how to manage and maximize your success at global radio.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We have some exciting news coming soon announcing the on-going development and launch of our new platform, AirPlay Direct V3.
Throughout 2022, we are excited to be partnering with several of our current label members to re-release and promote even more of their deep catalog to global radio. We will also be announcing some exciting new label partnerships in the next few months. Watching these great records be digitized for the first time and then re-released to global radio and fans worldwide is an incredible experience to be a part of.
AirPlay Direct is looking forward to both supporting and attending industry conferences again this year. Unfortunately, due to Covid we have not had these important events over the past couple of years and it had a really negative impact on the industry as a whole. Conferences are a great place to meet up with old friends and business partners to discuss new opportunities. They are also a great place to network and develop new relationships. For me as a fan, they can also be a great place to discover new music.
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Q: What is the best thing about your company that people might not know about?
A: All of the educational resources and opportunities for artists and labels alike to grow their radio promotion knowledge and radio relationships. Whether you’re working with a great radio promoter or managing your own radio campaign, knowledge is power and critical to success.
It is great to have all the tools you need to effectively promote your music to global radio. That’s a great start. More importantly, having the knowledge to effectively create and execute upon a global radio strategy is essential to success. In the very competitive music landscape of 2022, AirPlay Direct has the right promotional tools and educational resources to help artists and labels take their global radio strategy and successes to the next level. If you want to start increasing your airplay and global radio distribution footprint, we welcome you to visit AirPlayDirect.com and register for a free account today.
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